- Apr 26, 2012
- 4,464
- 2,424
- 113
- Real Name
- Tiffany
- Business Location
- United States
We've been doing e-mail marketing for about three years. We recently expanded our e-mail marketing to e-mail direct communication. That seems to be a hit with our Property Managers.
For E-mail direct marketing we send out Flash Sell Alerts that can be found on our web site or Facebook page. This drives traffic to both areas. All the e-mails we have on file 700+ were from past clients. Some are repeat and some we haven't heard from again, however they haven't opted out of receiving the e-mail.
We like using Constant Contact because it keeps us updated on who is opening the files, what e-mails are bad, and who requested not to receive e-mails from us anymore.
We then take that information and use it for our postcards. Most likely to hear from, likely, and not likely. This doesn't include reminder postcards. I've learned that following up the e-mail with a postcard that reminds them of the e-mail works great too.
E-mail in general is just a great form of communication to potential clients and past clients.
We also use e-mail as a backup service when we receive an estimate request from our web site. We always call but sometimes people aren't able to answer the phone for whatever reason. I'll leave a message and say in my message, "I see you also provided your e-mail I will follow up this call with an e-mail."
Commercial companies love it because they feel they have a direct link to me. One of our property managers sends me an e-mail directly on the days he needs cleaning and the beauty of e-mail it goes straight to my phone. I can reply right back after I view our Calendar with times and days that he can pick.
For E-mail direct marketing we send out Flash Sell Alerts that can be found on our web site or Facebook page. This drives traffic to both areas. All the e-mails we have on file 700+ were from past clients. Some are repeat and some we haven't heard from again, however they haven't opted out of receiving the e-mail.
We like using Constant Contact because it keeps us updated on who is opening the files, what e-mails are bad, and who requested not to receive e-mails from us anymore.
We then take that information and use it for our postcards. Most likely to hear from, likely, and not likely. This doesn't include reminder postcards. I've learned that following up the e-mail with a postcard that reminds them of the e-mail works great too.
E-mail in general is just a great form of communication to potential clients and past clients.
We also use e-mail as a backup service when we receive an estimate request from our web site. We always call but sometimes people aren't able to answer the phone for whatever reason. I'll leave a message and say in my message, "I see you also provided your e-mail I will follow up this call with an e-mail."
Commercial companies love it because they feel they have a direct link to me. One of our property managers sends me an e-mail directly on the days he needs cleaning and the beauty of e-mail it goes straight to my phone. I can reply right back after I view our Calendar with times and days that he can pick.
