Interesting point. I believe this was the most accurate assessment of the situation so far and if we're willing to read between the lines, offers some solutions as well.The double-edged sword is the low barrier to entry. There's always some non-hacker selling a gently used (but probably rode hard and put away wet) cleaning machine with under 2k hours (or 8k hours, you can never really be sure) because he didn't make any money doing $20/room or made money but can't take the physical demands of trying to make money at that rate. And there's always some guy making $20/hr at the local Steemer who thinks this is the way to make the big $$$ undercutting his corporate overlord. He turns into one of those shady guys from the Dateline piece, keeping the public perception of the industry low and everyone thinking that we charge too much. Plumbers, electricians, and HVAC guys require serious schooling and licensing to practice their trades, and that's enough to keep most of the hack-jobs out of those industries or at least keep them bottom-feeding.