What % of gross does your advertising run at? | TruckMount Forums #1 Carpet Cleaning Forums

What % of gross does your advertising run at?

OxiFreshGuy

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Nov 12, 2016
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Matthew Frein
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I cant answer for Rob but I believe marketing is unique to the individual business owner, their goals, and the market they work in.

10% is a very healthy number, I've seen poorly run franchises run almost 40% at times.

A new business is probably going to spend more to get noticed or grow at a slower rate.

My biggest rule for marketing is...watch your return on investment. Find the point of diminishing returns and milk it from there. Reevaluate your strategies every 6 months and drop what doesnt work.
 

ACP

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Apr 9, 2014
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Bjorn Marshall
Im comfortable with 15% as an absolute max, if the result is high end customers as the retention rate is higher and the job tickets are much bigger.

For 3/4 room deals just to generate some extra volume then 10%

We base it on what advertising avenue it is.

Were okay with 15% because our CODB is low and high ticket return trips for things like showers, stone cleaning/sealing etc are likely in the $2mil+ homes
 
Aug 4, 2019
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Warren Clark
I looked at my YP analysis report for the online stuff. Long and short is I get 6 calls a month for 700 bucks.
Exactly why we don't deal with them.

On note with what was asked in the initial posts. We a 20% to 25% with our marketing but we are rapidly expanding. Normally it's 10% to 12%.