What % of gross does your advertising run at?


Well-Known Member
Nov 12, 2016
Real Name
Boris Johnson
Business Location
United States
I cant answer for Rob but I believe marketing is unique to the individual business owner, their goals, and the market they work in.

10% is a very healthy number, I've seen poorly run franchises run almost 40% at times.

A new business is probably going to spend more to get noticed or grow at a slower rate.

My biggest rule for marketing is...watch your return on investment. Find the point of diminishing returns and milk it from there. Reevaluate your strategies every 6 months and drop what doesnt work.


Well-Known Member
Apr 9, 2014
Real Name
Bjorn Marshall
Im comfortable with 15% as an absolute max, if the result is high end customers as the retention rate is higher and the job tickets are much bigger.

For 3/4 room deals just to generate some extra volume then 10%

We base it on what advertising avenue it is.

Were okay with 15% because our CODB is low and high ticket return trips for things like showers, stone cleaning/sealing etc are likely in the $2mil+ homes

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