So 15% is not unreasonable then? Thats what I figure I will get....or more but very unlikely to be less.
Print needs to give me one call a month to cover the new ad cost (only)
Similarly the online and mobile. My average ticket being $255 but based on $200 in my calculations, as I remember.
I have recently realised that I am not committed enough to put the time into (re) developing advertising programs and risk the cost of failure to gain an ROI with them. Certainly when I started, I would push flyers out weekly into different areas, but back then, I had the time to do that. There is comfort in the knowledge that I am saving 50% of my YP costs and gaining more than I had last year. Also that I can at least bale from the online.
Thanks for your input, I appreciate it.