YP is like a dog chasing it's tail. It seems like you are always close to making it work... Until you look at the numbers, which is why you dropped it. You made the right call.Agreed. I had to give it a year though to prove it. If I just cut it last year, I might have thought I made a mistake.
MY WEED!Depends if i am in growth mode or milkman mode.
In growth mode yes of course its going to be 20% or something. When your aggressive you make mistakes, plus like most investments it does take some time to mature.
What investment do you know of that produces a great return EVERY month immediately?
OuchAnd locked in for 12 months as well.
Yeah my meeting and renewal is next week. Its one of the reasons I joined the forum last year. The buddy I used to bounce ideas and information with died and I am kind of missing that.That really socks.
Guess all you can do is keep working it and trying to get most out of it.
Make sure you read the agreement and cancel before it renews.
I figure dropping it now will cost me (at worst) $1500 a month or as little as $430 (not allowing for the actual cost of ads). I would feel a lot better being responsible for my own advertising program, be it flyers, more Adwords or something else. I might even pay myself that sum to walk door to door again.Ouch
For 700 dollar per month I can get 55,000 print ad our per month.
Or 660,000 print ad per year for the same contract you have with YP.
We will get more than 24 jobs per year for that investment.
Look. The advice above is cool if you have already achieved the size company you want to be at. 10% is a number that simply will replace people you loose due to death, moving, lost your card info, found a better deal, etc
Also understand that a lot of the info being presented was developed back in the 2000's when the economy was roaring and advertising results were a lot better now per dollar spent. Customers with disposable cash are a lot harder to come by today than they were 5 or 10 years ago. 109 million people are on income based government assistance now in the US. This is the reality of the marketplace. This makes spending money on advertising all the more important as it becomes more difficult to find new customers.
If you are looking for growth you will need to spend more. Realize the numbers are going to be different for every market. Also realize the more you invest in marketing the quicker you can drive your growth.
So is it wrong to run near a 30% marketing budget if you are achieving massive growth. NO. If it is part of your business and marketing plan.
I do not quite understand this idea of trying to go at it without spending much money. It does NOT make sense. Do you want to grow a bizz and make money? If so you are gonna have to spend and invest your money to do so.
bros,I figure dropping it now will cost me (at worst) $1500 a month or as little as $430 (not allowing for the actual cost of ads). I would feel a lot better being responsible for my own advertising program, be it flyers, more Adwords or something else. I might even pay myself that sum to walk door to door again.
My YP rep will have to have a very compelling arguement for me to stay, assuming I read the statistics correctly, and I think I did.
Realize this; that you have an infinite amount of $ to spend on marketing as long as its profitable.Just checking my adwords status and getting ready for my meeting with the YP rep. Can't believe it that time again.
My month to date for adwords is running at 6% of gross sales for August. Of course some of the jobs booked came from referrals, previous clients etc but as I cannot be completely accurate with my numbers of each I figured next best thing is to do each advertising method individually as a % of gross sales.
As this is my first year of adwords and I only recently ramped it up (last 3 months) I wonder if I am too low, too high or just about on the button. Certainly I am as busy as I want to be right now and I am sure several of my calls have come from adwords and been wasted because either I couldnt help right away or my price was too high.