What are Doorway Pages in Digital Marketing?

[manavmallya]

Doorway Pages are defined as the low quality pages which are optimized to rank well for specific keywords that act as a door or bridge between the users and the content. Technically, these pages has the minimum value to the users and serve the whole purpose for boosting the SEO value.

The Doorway pages act as a gateway or a bridge between one section of your site and the other content focused on the landing pages.

Doorway pages are easy to identify as they have been primarily designed for search engines and not for users.

Creating doorway pages is a Gray Hat SEO Technique, which might be useful to boost the rankings in the search engines. It might help you, but it can also be risky.

 

[SmithaKumari]

Doorway page refers to a webpage that is inserted in front of the actual page with the purpose to direct users to a specific landing page.

 

[Ethan Bispo]

To understand more clearly about these pages here is my answer

Doorway pages, also known as gateway pages or bridge pages, are web pages created specifically for search engine optimization (SEO) purposes. They are designed to rank well in search engine results pages (SERPs) for specific keywords, and often redirect the user to a different, unrelated website. Doorway pages are considered unethical and manipulative, as they aim to deceive search engines and users for the purpose of generating traffic and increasing search engine rankings. As a result, major search engines like Google have implemented algorithms to detect and penalize websites using doorway pages.

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