Great read. I willLike sleepy said, 3-4 months to get intitial results.
If its your first bulk mailer, eddm is a different beast, It takes time to get your ads dialed in.
DO NOT try to come in with a high price, you will bomb.
You must put a price on the ad.
Just a percent off is not gonna make your phone ring.
Just a hey look at me I think I am the best cleaner in the world ad look at my bennefits type of ad will fall flat in Val Pak if you do NOT have a coupon or priced monthly special.
Did I mention if you are going to do val pak you need to commit to it for the long haul??? Print ads require repetition. Once you start and get good results, you can not jsut take a few months off, you loose ground. I learned that lesson last winter. This year I have shrunk my ad sizes from half pages to quarter pages in some of my lesser producing zones, I have maintained a presence. You let off for a minute and you loose 6 months of efforts.
I would make sure the offer you plan on running with is competitive with other offers in your local val pak. If you are NOT then your phone will NOT ring.
Once you get a val pak customer though, you should have no problem cross and upselling them. They are our best tickets and repeats of our current ad sources. Also our most expensive ad as well.
Also, if they called you to sell you, that means they need to fill a hole in their budget.
Always ask for a better rate.
They have lot of room to move.
Once you get into more than 5 zones and have been with them for a few months you can really start to negotiate much better per zone rate................PM me for more details if you are interested.
What does 5 zones cost roughly?monthly?Valpak has been my bread and butter for number of jobs. In 2014 I had 419 jobs via Valpak. It works for some cleaners and doesn't work for others. I don't low ball and charge $30/room which for my area is about the going rate. I advertise in 5 zones, 50,000 mailers a month. Like spazznout said, you need to have a price in your ad. You don't want a 15-20% off coupon or a flyer that talks about your business but doesn't have pricing. I don't recommend coming in with the lowest price, if you have low ballers in your local valpak that have pricing that doesn't make business sense to you I wouldn't try it.
I also don't recommend doing Valpak Jan-Mar. I do it Apr-Dec.
My winter is almost over. It's in the high 60's & low 70's. Lite rain here and there. I was thinking about starting late feb early march .I do agree with will in that I would NOT start a val pak campaign in the middle of winter. Let that be part of your big spring CC cleaning push. Then run with it from there.
The prices are different in every market. In Columbus 5 zones, without extra negotiating is 270 per zone, so a total of $1350. Your salesperson should have a map with all the zones in your area. I am looking at mine now for 2015. On one side is a graph that breaks down the rates for your city. Remember, ValPak is NOT a corp. each location is run by Franchisees. So they are ran more like small businesses than big corps. Goods and bads come with that. A lot depends on the local Franchise owner. As Will eluded to earlier. Do your homework. Val Pak may NOT be a good ad source in your area.What does 5 zones cost roughly?monthly?
yy you know your area. I hate you for those temps. It was 22 here today. big warm up this weekend. Highs near 31, then back to the teens. We have 2-3 more months of this left.My winter is almost over. It's in the high 60's & low 70's. Lite rain here and there. I was thinking about starting late feb early march .