It can be deceptively easy to run social media accounts for your business. Everyone has one in every one needs one. But be careful not to fall into common pitfalls. It may not be so obvious at first that you've even committed those social media faux pas. After doing some research I have come up with a list of top five biggest mistakes businesses make on social media. 1. Constant self-promotion Desperation is not pretty on social media. If you reach a certain number of promotions per day, you'll quickly be ignored and regarded as 'spam' to potential clients. People aren't going to follow your account if it is all about sales. What you need is more social on your social media account to build trust and organic interaction. ( very common mistake on Facebook business pages!) 2. Self -centered posting Yes, your social media accounts are there to help you promote you and your brand, but too much and you're going to run into the same problem as our number one mistake. You need to create value on your social media account before people are going to pay attention to what you say. This includes interacting with the fellows commentating on new stories in your industry, and giving away free advice to build stronger relationships. 3. Not posting regularly There is a balance that you must achieve when it comes to posting on social media. Too much and you'll get on people's nerves, too little and your frequency lessens your value. What you need to do is get yourself a post schedule through social media management apps , like hootsuite or buffer. These allow you to keep your account fresh, without having you sit at the computer all day. You should also consider hiring someone to do your blog creation for you if you're busy. ( Ever try Fiverr.com ? $5 and a topic and you have yourself a viral blogging assistant without having to pay benefits!) 4. No game plan What are your goals for your social media pages? Do you want to just increase page views on your website? Do you want bigger follower counts? Well, you're going to need a method to follow in order to generate buzz around your accounts. That means posting things that people will share and trace back to the source. You can do this through a variety of unique content creations : infographics, memes, giveaways,vlogs and so forth. This is where schedule content posting reigns supreme. ( maybe look at sites like HooteSuite to keep the posts on schedule) 5. Ignore negative comments Give every comment a chance, you should be using negative comments as leverage to advertise fairness and transparency. I'm not saying you should spend all day giving attention to negative posters, as you are consequently neglecting the positive feedback you should be curated and boosted. Just learned how to take negative criticism well, as it will add to your integrity as a brand. Of the five listed above, which are you most guilty of?