I’m new here, so thanks in advance for your help!
I currently offer square foot/per job pricing for carpet, upholstery and tile. I’ve been told I need to do 3 packages (good, better and best style) but I’m having some issues trying to put that together. One struggle is that we offer [VERY] general pricing over the phone, and it works really well for us, but doing so with packages is near impossible, and potential customers seem hesitant to book jobs that way. Instead of offering three packages, I’m thinking about just offering more straightforward “a la carte” type pricing. The main areas where people struggle with our highish pricing is that sometimes their carpet isn’t very dirty, so they don’t see the value in paying for a premium company. However, our target market is high end residential, where it’s more likely that they have cleaner carpet. So I’m thinking instead of packages that can be somewhat interpreted differently, offering our normal per job pricing, plus options for deodorizing, protectant, or faster dry times (my thought would be to ask about pets, smells, their investment in their carpet, etc, which will determine if I include these in the pricing proposal). Then to combat the need for lower pricing sometimes, I can offer a discount if we skip using a CRB machine to agitate or do obsessive spotting. Would this type of pricing be better than packages? My concern with package pricing is that people may want one level of cleaning for part of the house, another level for the other part, and then the “what if we added this room, or this chair, etc?” questions get really complicated. We like to pride ourselves in doing only what the customer needs, and not selling them a huge package that they don’t really want.
Thank you in advance for helping me not bash my head against a wall over this!
I currently offer square foot/per job pricing for carpet, upholstery and tile. I’ve been told I need to do 3 packages (good, better and best style) but I’m having some issues trying to put that together. One struggle is that we offer [VERY] general pricing over the phone, and it works really well for us, but doing so with packages is near impossible, and potential customers seem hesitant to book jobs that way. Instead of offering three packages, I’m thinking about just offering more straightforward “a la carte” type pricing. The main areas where people struggle with our highish pricing is that sometimes their carpet isn’t very dirty, so they don’t see the value in paying for a premium company. However, our target market is high end residential, where it’s more likely that they have cleaner carpet. So I’m thinking instead of packages that can be somewhat interpreted differently, offering our normal per job pricing, plus options for deodorizing, protectant, or faster dry times (my thought would be to ask about pets, smells, their investment in their carpet, etc, which will determine if I include these in the pricing proposal). Then to combat the need for lower pricing sometimes, I can offer a discount if we skip using a CRB machine to agitate or do obsessive spotting. Would this type of pricing be better than packages? My concern with package pricing is that people may want one level of cleaning for part of the house, another level for the other part, and then the “what if we added this room, or this chair, etc?” questions get really complicated. We like to pride ourselves in doing only what the customer needs, and not selling them a huge package that they don’t really want.
Thank you in advance for helping me not bash my head against a wall over this!