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re branding my company ?

mikkel99

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mikkel henderson
i want to rebrand my company i got a cool domain so im thinking i want offer more odor removal services i got carpet and upholstery down but i need help with other stuff and no iicrc classes offer in area any time soon any suggests
 

Rick Imby

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There are several questions I would have. First how established are you? Time in business, how much have you promoted your current name.

While it may seem important to you, your customers probably will not understand the difference. Changing names has the tendency to confuse the customer---cleaner relationship.

If you are not sending regular email or newsletter updates to your former customers they will probably never hear your "New" message.

Rick
 

E350bri

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The logo you already have looks great. If you are bored of it I would post it as a logo revamp job on a site like zillion designs.com and offer a reward to the winner of your redesign contest. As far as the new domain name, I would just forward it to the current webpage.
 
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mikkel99

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well i would let my pass customer know about the new name plus i think i need to build on a niche i wouldn't do away with the old name right away
 

aloha one

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There are several questions I would have. First how established are you? Time in business, how much have you promoted your current name.

While it may seem important to you, your customers probably will not understand the difference. Changing names has the tendency to confuse the customer---cleaner relationship.

If you are not sending regular email or newsletter updates to your former customers they will probably never hear your "New" message.

Rick
100% Agree Rick.
 

jtsunbrite

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i want to rebrand my company i got a cool domain so im thinking i want offer more odor removal services i got carpet and upholstery down but i need help with other stuff and no iicrc classes offer in area any time soon any suggests
People know you right now,, how long in Business? Changing names is like starting all over on referral systems you have in place.... If you are getting referrals, then changing the name is a NO NO in my opinion...
What is your plan of attack to let every customer you've ever had know that you are changing names? Whats the plan
 

Steve@GM

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What is the name of your new domain? No risk in posting it here if you've already acquired it. You definitely need to consider your current placement in the market you service. How established are you? It takes years to beomce a "household name" in your community. If you are already at that stage, is it really worth throwing away the name recognition in search of something that may or may not serve you better? If your only reasoning for changing your name is to add odor control, I would not do it. There are far more effective and cost-conscious ways of getting the word out to your customers.
 
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jtsunbrite

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What is the name of your new domain? No risk in posting it here if you've already acquired it. You definitely need to consider your current placement in the market you service. How established are you? It takes years to beomce a "household name" in your community. If you are already at that stage, is it really worth throwing away the name recognition in search of something that may or may not serve you better? If your only reasoning for changing your name is to add odor control, I would not do it. There are far more effective and cost-conscious ways of getting the word out to your customers.
You knocked it out of the park ,,, great job
 

Rick Imby

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Customers have faith in long term relationships. A lot of success is made by being consistent and just sticking around. If you have been in business for several years there are a lot of old customers that will never get the message that you are still around and just changed your name.

After 10 years in one location I spent several thousand dollars advertising and signing the building next door. Years later we had customers going to our old location and asking where the bike shop went---we were next door!

If your old customers have referred people the referrals will most certainly get lost in the name change.

Add services to your current business. Advertise your new services along with your current stuff. The value of an old name is people recognize that it has been around a while....
 

OldCarpetVet

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i want to rebrand my company i got a cool domain so im thinking i want offer more odor removal services i got carpet and upholstery down but i need help with other stuff and no iicrc classes offer in area any time soon any suggests

DON'T DO IT! Big mistake. Just build on what you already have.
 

mikkel99

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Ok focus group time what is a better name( town name )odor specialist or (town name )odor eliminator specialist
 

OldCarpetVet

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I see you ignored all the posts above. :eek:

Okay.....I'll bite (Just for shits and giggles) If you advertise "Odor Specialist" the viewing public will think that you are admitting YOU STINK....aka....Smell....as in you don't take a shower.

Okay, back to reality. Exit - Stage Left.
 
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aloha one

Scrub a DUB DUB!
Feb 17, 2009
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Customers have faith in long term relationships. A lot of success is made by being consistent and just sticking around. If you have been in business for several years there are a lot of old customers that will never get the message that you are still around and just changed your name.

After 10 years in one location I spent several thousand dollars advertising and signing the building next door. Years later we had customers going to our old location and asking where the bike shop went---we were next door!

If your old customers have referred people the referrals will most certainly get lost in the name change.

Add services to your current business. Advertise your new services along with your current stuff. The value of an old name is people recognize that it has been around a while....
So true Rick. When I changed my location 3 years ago...(my Brush company) Every customer was sent 5 emails over a period of 2 months, personal calls once,and postcards to all informing them of new address for accts. payable. Amazingly..more than 30% had to STILL be called several more times before they Go It that we had moved our offices. To this day some keep sending payments to old address.
 
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