Possibly losing my job, need advice.

Discussion in 'Carpet Cleaning Marketing' started by 50 carpet cleaner, Nov 10, 2016.

  1. 50 carpet cleaner

    50 carpet cleaner Active Member

    Aug 23, 2013
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    Hey guys I come to you with a serious situation that I need some guidance on. I am 44 yoa, married with 4 kids and have my father living with us due to his illness,, so I have a lot of people depending on me.
    I have been a Police Officer for 14 years and been doing carpet cleaning part time; or as my wife says, as a hobby. I have been out of work for the past 7 months due to a back injury (Lumbar Degenerative Disc Disease ) and have been told by my back specialist to find a new career because it will not be safe for me to return to law enforcement. I am getting a second opinion on November 21 but I feel it will be the same out come. My question to you guys is how should I proceed with my carpet cleaning business? I may have $25k to get things started but I'm looking for a plan of attack to start a successful business. I had my website professionally done and going to start on SEO with the company that did the site. I have 5000 post cards printed up by Ryan Kettering that I am waiting to send out when I can. My van is wrapped and I am currently using a Mytee ltd3 with a booster. (hoping to get a truck mount one day) I know I need to have a marketing system in place that continues like clock work every month to get new customers so do you guys have any ideas of how I should structure my marketing plan?

    Thanks!!
     
  2. Pioneer Floorcare LLC

    Pioneer Floorcare LLC Well-Known Member

    Dec 10, 2013
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    Carpet cleaning is not easy on the back. Lots of walking and carrying medium weight
     
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  3. Pioneer Floorcare LLC

    Pioneer Floorcare LLC Well-Known Member

    Dec 10, 2013
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    If you do go for it though, understand that you own a marketing company that gives clean carpets as a perk. And take jondon's SFS class asap
     
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  4. 50 carpet cleaner

    50 carpet cleaner Active Member

    Aug 23, 2013
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    Yes, I plan to hire someone which will make it even harder but if that's what I have to do I will. just means I need MORE customers to support both of us. uggh
     
  5. Mama Fen

    Mama Fen Well-Known Member

    Jul 18, 2012
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    Hi Robert,

    I'm SO sorry to hear about all you're going through!

    We have a lot of first responders cleaning carpet in NC, for some reason you guys can't seem to shake that fix-it-make-it-better mentality, lol. I have police, EMTs, soldiers, state troopers, fire chiefs, you name it... and they are the most detail-oriented, ethical guys I have ever seen when it comes to this industry. To a man they are hard-working, professional-looking, self-confident, and (with one notable exception) keep obscenely clean trucks where everything has its place and everything is showroom-ready.

    Many of them promote their business by aligning it with their service records - it evokes a sense of security and dependability in the customer. And quite frankly the majority of them spend very little on any sort of marketing outside of their van wrap and website (and some don't even have a website). A reputation as a former or current first responder tends to generate a lot of referral business - one of my better guys uses a simple sandwich board that he puts up as a caution sign in front of his parked van while he's cleaning. It mentions his status as a combat vet, and he invariably gets phone calls from it.

    I'd honestly be less concerned about how you're going to grow the business... with degenerative disc issues, I'd be more worried about you being able to do the business. Do you have a plan in place if your back should get in the way of the physical labor involved in this line of work?
     
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  6. Pioneer Floorcare LLC

    Pioneer Floorcare LLC Well-Known Member

    Dec 10, 2013
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    I would look at hiring current coworkers to moonlight part time for your labor pool. I think it takes three machines minimum to do well supporting the owner and employees if employees are in the mix.
     
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  7. 1ST CHOICE CLEANING

    Staff Member Moderator Premium VIP

    Mar 30, 2010
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    Sorry to hear about your back issues. This is a tough one as cleaning carpet is probably just as bad on your back as being a police officer is so you will be needing a helper at a minimum.

    If you can not return to the police force will you receive a pension or a disability package?
     
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  8. Mike Krall

    Premium VIP

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    I think that may be the best line I ever read on here Scott!
     
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  9. Anderson

    Anderson Active Member

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    I would suggest getting retirement with police and doing carpet partime. Look at a desk job or something.
    I had a friend of mine take out his pd retirement and has nothing now.r
    Even with a zipper or bonzer this is hard on the back.
     
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  10. 50 carpet cleaner

    50 carpet cleaner Active Member

    Aug 23, 2013
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    Thanks, If I get approved I will get disability but its not much, maybe $1,100 a month. Of course health ins. will eat that up.
     
  11. MikeGaure

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    I've often thought about what I'd do if put in a position like yours.

    I have experience as a roof and floor truss designer but then I'd be working for someone else.

    Sorry to hear you're situation

    I'm sure you could make it happen. Mostly if you ran all the PR and sales. I had two salesmen in the last 7 years and we did really well with them just focusing on sales..

    The difficult part will be finding reliable help with you mostly supervising.
     
  12. thearmedjanitor

    Oct 24, 2010
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    Agreed, great advice.
     
  13. 50 carpet cleaner

    50 carpet cleaner Active Member

    Aug 23, 2013
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    Thanks, my main concern is coming up with a solid marketing plan that is consistent.
     
  14. True Pro

    True Pro Well-Known Member

    Jan 21, 2014
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    That is what we are looking for.
     
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  15. envy

    envy Well-Known Member

    Mar 12, 2015
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    If I were you, I'd reach out to the rugman here on the forums. He has a program that helps you collect Google reviews. I never put money into seo and my website looks nice to me but I got it in trade so it's probably not the best.

    A month and a half ago I started Bobs program. I went from 5 reviews to 26 in that time. I went from getting no calls a day from Google to 2-4. My google maps changed from 18 spot to 5th.

    It's probably the cheapest, most effective and effortless marketing you will ever find.

    You can send a message to your past clients explaining how the reviews really help and if they were ok with it, you would like to send them a link to make it easy.


    Sent from my iPad using TMF Forums
     
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  16. Mike Krall

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    Apr 24, 2013
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    Oh damn I need to calculate if my second floor can hold a jacuzzi tub. I can send you some audio books in trade.

    @50 carpet cleaner I know it's a bad word, but have you thought of trying to snag some janitorial to keep you floating and build from there?
     
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  17. Luky

    Luky Active Member

    Nov 29, 2013
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    Mike, is that chair around and problem solved?
     
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  18. 50 carpet cleaner

    50 carpet cleaner Active Member

    Aug 23, 2013
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    I have no experience in that so I would probably stick with what I know. Just need to figure out the marketing.
     
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  19. Mike Krall

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    Apr 24, 2013
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    Everyone knows how to clean ;) But you certainly want to stick with what you're comfortable with.

    Don't leave out commercial carpet. They are often recurring 2-4x a year and higher pay then residential with add ons like tile and grout.
     
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  20. Mike Krall

    Premium VIP

    Apr 24, 2013
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    No sir Mr. Marian. The customer had bigger carpet fires they wanted put out so we tended to them first. The chair sits idle in the shop for another day. It still stinks, but not as bad as it initially did.
     
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