That's because you have bought into the dream, or shall we call it the delusion, the industry gurus have fed you. There is nothing about what I said killing your so called American Dream. More of a reality check on today's times. This hyperbole of high prices, reaching critical mass, etc etc happens to probably less than 1% of cleaners in the industry.
Some of you guys spend way too much time trying to re-invent the wheel. Look at yourself Torrey. You have been in biz for 5-6 years. All that time and you still cannot decide on a company uniform look, earlier this year you had to make a post about how Ross was developing a marketing concept that would blow the industry apart, where is it? Logged on to TMF every waking hour and reaching 20, 000 posts. Five years and you are still a one truck operator.
Now look at Tom King in your market. He has been around for like 3-4 year, 4 full time trucks, 7 employees, et al. Look at Beeks. Two years in, mid level pricing(tiered pricing with one package of $25 per room) and he has two trucks full time, he is off the truck in the office etc. Take Will, he's at $20k per month and will net he says about $100k. You aren't.
As Kingjoel said, we are a commodity. Markets are driven by supply and demand. In 2013 there is an over abundance(supply) of cleaners and a weakening demand(people cleaning carpet less and less for various reasons). Look around any market in the country and you will see most companies are per room pricing and it works. Most multi truck operations are per room pricing and it works. Regardless of the type of business, eventually you need to emulate others to some degree to succeed. You can differentiate yourself by quality service, but this mindset of high prices as the line of separation between you and others is not going to work going forward.