new to internet marketing, suggestions please | TruckMount Forums #1 Carpet Cleaning Forums

new to internet marketing, suggestions please

mrotto

Well-Known Member
Sep 1, 2009
2,324
1,492
113
Wisconsin
Real Name
Paul Ottensmann
Business Location
United States
Started in 1981 and have a good customer base which keeps me pretty busy throughout the year but wanted to at least make a presence online. Owner/Operator for the last 20 years and have had no advertising at all. This past year started a website just to have a video to show new customers the cleaning procedure and have general information available to current customers. Then got on Google Search for our service area.

There are two pages of Carpet Cleaners on Google Search in our area and I am at the bottom of page 2 (as I would expect) I contacted Google Ads to see how I could move up. The more I read the more I am confused.

All I want is to move up in the local search. Im not really interested in putting ads all over the internet. I get the idea of how it should be done (Pay per click ads create interest to your Website and scheduling is done online) but the intention of my Website isnt to get someone to book a job (actually there is nothing on my website such as Live Chat or Online Scheduling) its just to have an online presence.

Im not going to get caught up in the PPC bidding war - I dont need a whole lot of new customers - just prefer to get onto the first page. So Im looking for suggestions as to how I should proceed.

Thank you.
 

ACP

Well-Known Member
Apr 9, 2014
4,410
3,243
113
36
Washington
Real Name
Bjorn Marshall
You dont have to have online booking to run adwords campaigns just be ready to answer your phone when it rings.

Just throwing that out there.

But what your asking for is you want to rank organically on page 1. To do this you need SEO.

If you want to do it yourself research it on youtube etc and youll find lots of info on it. You need the correct amount of words per page, backlinks, page titles etc.

Lots of tricks to doing it, and googles algorithm is ever changing.

We pay a company to do it for us and also run our ad campaigns... the way I see it if we spend X amount of $ and the return is good then its worth it.


At the same time we can shut all our ads off and stay busy no problem but we are constantly bringing in new clientele and charging higher rates, weeding out the lower value customers if they cant be converted to paying more for less.
 

Dizzle Dazzle

Active Member
Sep 24, 2019
101
40
28
Real Name
Konrad Bilinski
Business Location
Canada
You dont have to have online booking to run adwords campaigns just be ready to answer your phone when it rings.

Just throwing that out there.

But what your asking for is you want to rank organically on page 1. To do this you need SEO.

If you want to do it yourself research it on youtube etc and youll find lots of info on it. You need the correct amount of words per page, backlinks, page titles etc.

Lots of tricks to doing it, and googles algorithm is ever changing.

We pay a company to do it for us and also run our ad campaigns... the way I see it if we spend X amount of $ and the return is good then its worth it.


At the same time we can shut all our ads off and stay busy no problem but we are constantly bringing in new clientele and charging higher rates, weeding out the lower value customers if they cant be converted to paying more for less.
Just curious, how long have you guys been in business?