Hey guys, here is a logo concept I am considering using for my new company along with several slogans. what do you think and what slogan stands out the most to you? Any feedback is very much appreciated!
Sounds/looks like a pressure washers logo and slogans. If it doesn't say carpet cleaning don't expect your customers to make the leap from "steam cleaning" to "carpet cleaning." We all know what that means but your customers don't and truthfully they don't care.
I like the logo. I would lose the "Steam." Some folks don't like steam. It also limits you if you ever add other services or types of equipment. Most of your customers will want clean carpet (or other surfaces). They won't care as much about your equipment or how you get it clean.
Just "Cleaning" should give folks the idea. with no limits. The balance of the ad can explain what you do.
Thanks for the input guys, I appreciate it. I am considering alternatives to steam cleaning, however, in my 10 years in the industry, the number one problem I saw with the words "carpet cleaning" in a companies name was how it mislead customers to think that's all we did. I couldn't tell you how many people were shocked the companies I worked for cleaned wood, tile and grout, upholstery and VCT. My thought was to use the words "Steam Cleaning" to open the minds of those who look at the name. even tho we don't actually steam clean carpets, the consumer has been trained to think we do because of the steam that comes from our wands while we clean. I think Stanley Steemer has a lot to do with that. I'm almost trying to use their marketing and name to my advantage.
I couldn't tell you how many times I've had people walk up to me at my van and ask me "what kind of cleaning method is this" at first id always say "Hot Water Extraction" and those people would look at me like I was talking another language.. after a while I tried saying "It's Steam Cleaning" and right away I got "Oh, that's awesome" or "Oh, that's what those machines look like" for this reason I feel like when someone reads Steam Cleaning they can expect we steam clean carpet, tile, upholstery etc..
of course, it will be stated on my van that we provide all these services but id like it to be a thought when just reading the name. none the less, I'd still consider alternatives but I feel strongly for the steam cleaning.