Sign up for Google Local Services as soon as your website is done. Get reviews. A good professional website built with WORDPRESS - if it isn't wordpress it isn't going to be SEO friendly.
I highly recommend Housecall Pro as well - it integrates with Google and other platforms. Makes it easy as heck, and offers online ordering through your website.
Once I had my website built I spent about $500 a month through local services, and got $6,000 a month in sales from it.
Now I have done well enough to hire an SEO engineer and my organic internet is doing well. Again though, I'd strongly recommend Google Local Services. It takes about 6 weeks for them to complete the background/insurance check on you to get the Google Guaranteed mark.