My Tips for Growing Your Business | TruckMount Forums #1 Carpet Cleaning Forums

My Tips for Growing Your Business

AlexNess

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Jun 21, 2017
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Alex Ness
Thank you for taking the time to create this and share it with us all. Great inforation that will definitely help me out.
 

kellyon

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Jul 25, 2017
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kelly grin
Was useful to read, tnx. I started my own business not so long ago but I just want to add that if it's in your budget it's always better to apply to the professionals. I hired specialists from https://www.infopulse.com/services/infrastructure-management-services/cloud-integration-services/ they helped me to attract more clients in the short period of time. This service provides full lifecycle IT services from consulting start-ups to development and business process outsourcing and has competitive prices. Now I know that I can always rely on their help.
 
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Jun 10, 2018
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Stuart Emm
I spent a while trying to put this post together. Please read the full article and give any feedback. I think it can be beneficial to any new guys out there.

Earn $100,000+ by Year Two

This post will cover how to start your service business with a focus on marketing and the exact tactics I used to get over $100,000 in revenue in two years. Aside from acquiring your licenses & insurance, this guide will teach you early low cost marketing tactics & strategy.
A bit about myself. My name is Chris Moreschi and I own Natural Resources Pest Control based in South Florida. Even though it’s a family business with a successful history, I started out on my own and grew my own company over 100k as a solo technician in under two years. Shortly after, I merged with my families’ company to create a more successful business overall.
I’m writing this guide from my own experience and the results I was able to achieve over a two year period. I will teach you the exact tactics I used. So let’s get started.
The Complete Service Business Guide from $0 to $100,000 in Profits

Part 1. What can you be the best at? Find a niche.
Part 2. Pricing out your services
Part 3. Claim your Google business listing
Part 4. Building your website
Part 5. Craigslist ads
Part 6. Learn basic search engine optimization
Part 7. Important WordPress plugins
Part 8. Start generating good content
Part 9. Share your content
Part 10. Build an email list
Part 11. Attend local groups and events
Part 12. Find a few partners
Part 13. Importance of Communication
Part 1. What can you be the best at? Find a niche.

You should specialize in your field. When I started I decided I wanted organic pest control to be my niche. I knew I would be dealing with a clientele that would pay a premium for the service. I also had passion behind the product and service I was offering.
I personally know many guys focusing on one service only ie: termites, bees, or fleas and making over 1 million/year in a specific service category. Don’t think you need to offer a lot of services. It’s better to focus your marketing on one service and become known for it. You should still expand your work to other categories and upsell customers on more services over time but it’s best to keep your marketing message focused.
As a single person focusing will greatly improve the impact of your marketing in a short time period which is what we want. So what niche will you focus on?
Part 2. Pricing out your services

Really nail down your prices in such a way that you can give any type of quote over the phone. This will cut down on wasted time preparing or driving out for estimates. There are some services that will require estimates but most of your services should be priced like an a la carte menu.
You should also be very transparent about your pricing. Not many service companies place pricing on their websites but this has been a tactic that worked really well for me. You can see the pricing pages we use here: http://naturalresourcesfl.com/pricing/pricing.html
Having set pricing that is public will make your business better. Here are some of the things it will do for you:
- You will gain more initial trust with transparent pricing.
- Your website will more accurately pre-qualify inbound calls.
- Customers are happier because they are getting what they are searching for.
- It makes pricing over the phone simpler for you and anyone in your business.
- It forces you to stick to the pricing you want instead of giving a deal over the phone.
I really can’t think of any negatives to posting your pricing. Being concerned about your competitors is just a waste of time. Focus your thoughts on offering better service.
Part 3a. Claim your Google business listing

The very first tactic you want to do is claim your google business listing. You can do that here: https://www.google.com/business/placesforbusiness/
Google is quite powerful for sending you local traffic and inbound leads. Setting up a listing takes 1 – 2 weeks since they send you a postcard code to verify your address.
Once this listing is active make sure you populate it as much as you can. Upload images and all the details about your company.
Part 3b. Google business listings & customer reviews

The next most important tactic is garnering customer reviews for your Google business listing. In the beginning those early customers will only be trickling in from word of mouth and friends/family. With every happy customer make sure you garner a review for your Google business listing. This will be the force behind early incoming traffic from Google. 20 reviews and you will really see a difference in daily calls.
When collecting these reviews you can practice the same business listing tactics on Yelp and AngiesList.
Part 4. Building your website

If you aren’t graphically inclined you will need to hire a designer. Your website branding is going to make or break the ability to bring in clients quickly. Please do not try to just throw up a site yourself if you’re not web savvy. You should scrape those early investment dollars together to budget in $1500 for a website that will actually bring in leads.
Having a professional looking brand which gains trust, is a key factor between slow growth and fast growth. Here are the tactics behind building your branding:
- Step 1: make sure your logo is professionally designed. You can use a site like http://99designs.com/ or hire a freelance designer. (research high quality logos to get a sense of what you may want for your own design, if you have a bad design sense then find a friend to help you)
- Step 2: Have your website designed like a landing page. You want to create a funnel with direct calls to action. On my website we use a small contact us form and get pricing forms to capture leads.
Here’s a great post on landing pages: The Ultimate Cheat Sheet for Creating Awesome Landing Pages
For developing your website you should use WordPress and have a professional theme done by a web designer. I recommend WordPress because it’s fairly easy to learn to manage your own site after it’s developed. More importantly it is a platform that allows you to add more content to your site over time in the form of additional pages and blog posts.
- Step 3: Add your team photos and bio to the website. Even if you’re solo it’s better to appear personal over large and “fake”. Allow your site visitors to make a personal connection and see who is behind the company/website. It will increase your conversion rate.
- Step 4: Look professional. Make sure your vehicle has emblems with your new branding. Have nice stock business cards printed. Work in a uniform. Even though you may be tempted to keep it really casual it will not benefit your business.
Part 5. Craigslist ads

Using craigslist ads in the early days will help bring those early customers and more importantly reviews. Craigslist ads are great for service companies for free marketing. Make sure you add images to your ads and try to post 1 new ad every single day.
Part 6. Learn basic search engine optimization

Now that you have your basic website up it’s time to start learning how to improve its ability to bring in more leads. I’m about to teach you the easiest form of search engine optimization.

To read the second part....scroll down to the 17th reply below;
I Really like it, its harder to do some of these in New York City where my business is but there is a lot of great value here :)
 

Kilara

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Jul 3, 2018
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Very nice tips, thanks for sharing! I totally agree with them and from my own business experience I can add that starting and developing a successful one really demands much time, patience and work from you. Personally I saw vivid results in my case only after several years of work and of course I made mistakes and had some fails during this time too :meh:
I can say now that the key things for achieving success are:
- having an original idea and clear goals for your startup
- being ready for working hard a lot of time for a long period
- being patient because you'll get really good profit not very soon too
- having a start capital
- creating a good work team
- providing an effective and well-developed management system
- using various tech innovations https://idapgroup.com/blog/ways-to-overcome-employees-resistance-to-digital-transformation/ for improving the general quality of your work and communication with your clients
- developing a network for your clients and partners
- making a really good advertising

Ignoring even one of these things can easy lead you to fail, personally I experiences this not for once.
 

Mikefepls042

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Dec 12, 2018
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Mike
Developing a business is very difficult. It takes a lot of time and money to build and train a large team. Nowadays, there are many tools with which you can improve the work of your company. Have you heard about Virtual PBX before? Many say that by using this system you can simplify the work of your call center and attract new customers. Check it out for yourself!
 

rob allen

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I think some over think it. Get a machine, good chemicals and start doing friends and neighbors. Deliver mind blowing quality and knock your socks off customer service. It will eventually snowball to more work than you can handle.
 
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PistolPete

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Sep 28, 2014
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Peter Dymond
As Rob said. Buy some basic equipment and start cleaning.
Sure there is a lot to learn but 80% is fairly straightforward.
You will screw up, take on jobs you probably shouldn't, face fear and overcome it but with some grit and hard work you will succeed.
 

OxiFreshGuy

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Or go the scary route and dive head first into an $80,000 setup and pray for the best.

Just kidding. Dont underestimate the power of a Brand and Marketing when starting up.