Mistakes Carpet Cleaners Should Avoid
- Thread starter rob allen
- Start date
1. try to *save* money by
a. buying cheap cleaning supplies
b. buying cheap equipment
2. paid advertising.
3. not maintaining the equipment properly
4. doing what other cleaners do just because you assume they are making money.
well, its a start.
a. buying cheap cleaning supplies
b. buying cheap equipment
2. paid advertising.
3. not maintaining the equipment properly
4. doing what other cleaners do just because you assume they are making money.
well, its a start.
- Sep 5, 2007
- 39,377
- 20,206
- 113
- Real Name
- Robert Allen,Jr.
- Business Location
- United States
- Sep 5, 2007
- 39,377
- 20,206
- 113
- Real Name
- Robert Allen,Jr.
- Business Location
- United States
Allowing truckmounts to freeze in cold weather conditions. Bad enough that it can cost 1000’s but now with supply chain issues lucky if you can get one or wait time will
Good stuff. Why “paid advertising” though?
- Sep 5, 2007
- 39,377
- 20,206
- 113
- Real Name
- Robert Allen,Jr.
- Business Location
- United States
over the years, Ive gotten to understand that there are two types of customers.
1. people that buy from people
2. people that buy from ads
The people that buy from people are willing to pay more because they are more comfortable. You dont have to sell them because they are already referred to you. *If Mrs. Smith says they do good work, I know she is fussy so they must be good* *if the carpet store recommends them, they must do good work* Once you do good work, they are more likely to use you in the future.
The people that buy from ads have no ties to you other than the ad. You have to sell them whether its on price or quality (and since most people think that all carpet cleaners are the same, its much more difficult to sell people on quality) Unless you do excellent work and keep in touch more than likely the next time they need cleaning they will likely be looking for ads, because thats how they found you, right?
1. people that buy from people
2. people that buy from ads
The people that buy from people are willing to pay more because they are more comfortable. You dont have to sell them because they are already referred to you. *If Mrs. Smith says they do good work, I know she is fussy so they must be good* *if the carpet store recommends them, they must do good work* Once you do good work, they are more likely to use you in the future.
The people that buy from ads have no ties to you other than the ad. You have to sell them whether its on price or quality (and since most people think that all carpet cleaners are the same, its much more difficult to sell people on quality) Unless you do excellent work and keep in touch more than likely the next time they need cleaning they will likely be looking for ads, because thats how they found you, right?
- Sep 5, 2007
- 39,377
- 20,206
- 113
- Real Name
- Robert Allen,Jr.
- Business Location
- United States
Similar threads
