over the years, Ive gotten to understand that there are two types of customers.
1. people that buy from people
2. people that buy from ads
The people that buy from people are willing to pay more because they are more comfortable. You dont have to sell them because they are already referred to you. *If Mrs. Smith says they do good work, I know she is fussy so they must be good* *if the carpet store recommends them, they must do good work* Once you do good work, they are more likely to use you in the future.
The people that buy from ads have no ties to you other than the ad. You have to sell them whether its on price or quality (and since most people think that all carpet cleaners are the same, its much more difficult to sell people on quality) Unless you do excellent work and keep in touch more than likely the next time they need cleaning they will likely be looking for ads, because thats how they found you, right?
I was not aware of that. Regardless, its not necessary to take the 3000.00 course. Spot dying is a good niche.
Oh i completely agree, i took that class hated the hell out of it, have literally never used it had no interest in doing any kind of dye work but had to have it to get my master textile cert back when i gave a shit about that sorta thing lol