One of my guys is extremely clever. He paid for a car wash membership at a VERY busy gas station on the corner of a major artery here in town. Every morning his team is out there washing and detailing the van... and everyone sitting in traffic gets his number off the side of it in the process, since they're stuck at a red light and have nothing better to do. The phone starts ringing before the boys have even finished drying the van. He hasn't paid for a single day of advertising beyond that.
In my experience, creating a simple lead gen website that's optimized for the search engines is the best return on investment. Let me explain... many of the alternatives to marketing take a lot more money with less bang for your buck over time, so instead of constantly investing in things like Google Adwords or creating flyers it's better to put the work in once and reap the benefits for years to come.
Go to weebly.com (one of the easiest places for non-techies to build a website). Here's an example of a site to model after here.
Build a simple website with a lengthy homepage article and a few service pages with keyword rich content (aim for more content then your competitors on page #1 on Google).
Publish it with a short domain on Godaddy.com.
Get top quality citation work done with your business name, address and phone number
Get verified on Google My Business.
Get high authority back links into your homepage.
Once you've done these steps and acquired enough back links to push you to page one, you can sit back and enjoy the constant flow of leads, sales, and revenue for literally years to come!
This strategy has been the best long term strategy for me so far and I think it will continue to be. I think everyone should give it a try.
No, I wish, lol. I'm a distributor in our area, ALL of the local carpet cleaners and restoration companies are "my guys". I claim them. They are my family, and I am their momma. I feed them chocolate and make sure they rub lotion on their hands before they leave during winter months. I don't bug them to eat their vegetable soup, though. Even I have my limits.