List Building

[Infamousdave]

Do any of you use your website to gather email addresses and names to email market to? If so, do you use an incentive to get them to sign up besides the old, "sign up for my newsletters"?

Some ideas I've had for sign-up incentives:

Sign up for Monthly give-away
Sign up for a free report: Hiring a carpet cleaner, Spot removal guide, etc.
Sign up for discounts and coupons
Maybe all of the above?

Any other ideas?

 

[Gasoline]

How about a free spotter? We come out do an estimate, clean then or set an appointment. Hand over the freebie. A little education. Meet and greet.

 

[Gasoline]

How about a free demo? They pick the area.

 

[Infamousdave]

Probably good ideas but maybe a little costly to build a large list?

 

[Gasoline]

The 'what's in it for me' has to be pretty strong. Pretty enticing.

Me, I don't sign up for anything unless I know I am getting something of value in return.

 

[Gasoline]

Still thinking...

 

[Gasoline]

How about a contest? Dirtiest carpet wins. Have three runners up. Three prizes. Nominate your neighbor, family, friends who need help. Desperately. They need professional help. An intervention. They can submit pictures or have you come out for an inspection. Winner receives a free clean. Losers have to pay. Lmao.

 

[Infamousdave]

How about a contest? Dirtiest carpet wins. Have three runners up. Three prizes. Nominate your neighbor, family, friends who need help. Desperately. They need professional help. An intervention. They can submit pictures or have you come out for an inspection. Winner receives a free clean. Losers have to pay. Lmao.

I've been thinking about doing this as a Facebook contest.

 

[Infamousdave]

The 'what's in it for me' has to be pretty strong. Pretty enticing.

Me, I don't sign up for anything unless I know I am getting something of value in return.

I agree, and what may be even harder to do is to provide them with something on an ongoing basis so they stay on your list. So many just sign up for the extra-compelling incentive that you provide and then either unsubscribe from your list or are not responsive anyway because they got what they want and don't care about your real offer.

 

[Gasoline]

I agree, and what may be even harder to do is to provide them with something on an ongoing basis so they stay on your list. So many just sign up for the extra-compelling incentive that you provide and then either unsubscribe from your list or are not responsive anyway because they got what they want and don't care about your real offer.

I think this where reciprocity comes into play. As long as you stay current, active and innovative with your marketing program; I think they will at the very least remember your name when it comes time to have their stuff cleaned. And best case: they become a cheerleader for you because you differentiate yourself from other businesses. Either way, I see it as a win.

They say you can't be all things to all people. But you can sure try.