There are people who are not, but represent themselves as true graphic designers but just use off shore or internet design companies like Fivver. Then there are true graphic artists like Daniel Martinec. However most can't appreciate paying 25% more for a work of art for advertising, logos and print design to separate themselves from the pack. Just like some of our clients can't appreciate paying more for quality. In essence we end being the price shoppers who don't appreciate the art of true carpet cleaning.