Is it possible to hit $100, $200k your first year?

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Aug 23, 2013
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www.yourtrueclean.com
Real Name
Robert
#1
Do you think it is possible to hit $100 too $200K my first year in? If so what NET income % do you think would be reasonable, 40%? I know my first few years will be tough with high expenses, especially marketing and an employee but want to know if some of you guys are hitting around these numbers or more with one employee.

Thanks.
 
Oct 20, 2012
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Jose Holguin
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United States
#2
Of course it's possible, just don't know many guys doing it. We hold ourselves back.
 

Mrs.SpeedySteamer

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Apr 26, 2012
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Somewhere over the Rainbow
www.ezdesignmarketing.com
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Tiffany
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#3
Do you think it is possible to hit $100 too $200K my first year in? If so what NET income % do you think would be reasonable, 40%? I know my first few years will be tough with high expenses, especially marketing and an employee but want to know if some of you guys are hitting around these numbers or more with one employee.

Thanks.
Our old mentor did... He made over 1 million dollars the first five years in business.... But he used his severance package and took a gamble that paid off for him... He invested a lot of money as well... I believe he invested in 70k+ in the first two years of his business... Mind blowing... I know he paid 12k to Yellowpages for a full page ad for "carpet cleaning." He had a lot of good paying commercial accounts. He hooked up with local house cleaners and construction clean ups... It is possible.. Just hard... Our mentor was alone for the first two years in business...
 
Aug 23, 2013
363
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www.yourtrueclean.com
Real Name
Robert
#5
Our old mentor did... He made over 1 million dollars the first five years in business.... But he used his severance package and took a gamble that paid off for him... He invested a lot of money as well... I believe he invested in 70k+ in the first two years of his business... Mind blowing... I know he paid 12k to Yellowpages for a full page ad for "carpet cleaning." He had a lot of good paying commercial accounts. He hooked up with local house cleaners and construction clean ups... It is possible.. Just hard... Our mentor was alone for the first two years in business...
Well, I don't plan on spending that much $$$ on yellow pages, actually more like ZERO. LOL. I will look in to getting some commercial accounts though.
 

Mama Fen

Well-Known Member
Jul 18, 2012
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www.shopcleansource.com
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Amy Barnes
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#7
If you haven't already, email Scott for a copy of his cost-of-doing-business spreadsheet. Fill it out honestly, and you'll know how much you need to charge and how many hours you'll need to work to hit a $100k, $200k, even $300k goal.
 
Feb 20, 2012
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Beausejour Manitoba Canada
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Grant Schmidt
Business Location
Canada
#8
Yeah not sure how much it will cost to get to that # but getting $100K is only $320 a day 6 days a week.
True !
Yet a high percentage of O/O don't hit 100k gross in the year. Which is only $8333 a month.
Sounds easy.

I think it's smart to set your goals high and understand marketing.
Very competitive out there.
 
Dec 10, 2013
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Scott Turknett
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#9
You hit the crux of billing big numbers out of the gate. In order to do it you spend big numbers advertising which drops the take home. I did $125k my first year after investing $60k cash up front and took home $40k. Year two I hired two part time guys and did $175k but took home $45k, this year with 2 full time guys we might hit $275k, but still only $45k take home (I have hardly pushed a wand)(lots of advertising).
 
Aug 23, 2013
363
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NC
www.yourtrueclean.com
Real Name
Robert
#10
If you haven't already, email Scott for a copy of his cost-of-doing-business spreadhseet. Fill it out honestly, and you'll know how much you need to charge and how many hours you'll need to work to hit a $100k, $200k, even $300k goal.
Thanks, my biggest question is how to figure out the cost of advertising. Once I know it cost about X$ to get X amount of customers I'll be able to fine tune it.
 
Aug 23, 2013
363
138
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NC
www.yourtrueclean.com
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Robert
#11
True !
Yet a high percentage of O/O don't hit 100k gross in the year. Which is only $8333 a month.
Sounds easy.

I think it's smart to set your goals high and understand marketing.
Very competitive out there.
I agree, I think a lot of cleaners try a marketing campaign once and then ditch it because it didn't work well. I think you need to find something and be consistent with it, such as marketing to the same people, of course if your message is wrong nothing will help. A good message to the right people consistently is a winning combination along with 3 to 5 other streams of marketing.
 
Aug 23, 2013
363
138
43
45
NC
www.yourtrueclean.com
Real Name
Robert
#12
You hit the crux of billing big numbers out of the gate. In order to do it you spend big numbers advertising which drops the take home. I did $125k my first year after investing $60k cash up front and took home $40k. Year two I hired two part time guys and did $175k but took home $45k, this year with 2 full time guys we might hit $275k, but still only $45k take home (I have hardly pushed a wand)(lots of advertising).
That's weird because you really are losing money; your first year you made, 32%,net profit, second year 26% and the third year only 16.5%
 

Kipp

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Apr 13, 2011
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#13
Thanks, my biggest question is how to figure out the cost of advertising. Once I know it cost about X$ to get X amount of customers I'll be able to fine tune it.
This is a formula you have to determine yourself. You'll need to do a lot of test marketing, track, tweak and retest. The formula will be different for each avenue of marketing. Toss the losers and double/triple down on the winners.

The guys that get creative in their marketing strategies and don't fall victim to traditional mainstream marketing are the ones will create the biggest netting marketing returns. Sometimes it's not being creative with the type of marketing but instead with the implementation.

For example maybe you determine that door hanging is making the phone ring, but it's not creating the net you need after all the expenses. What if you sold the back side of the door hanger to a couple other businesses to offset your cost and thereby turning it into a real profit winner for you....things like this is what separates businesses from the pack
 

Scott W

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Feb 14, 2006
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www.interlinksupply.com
#14
I did carpet cleaning as a side job for several years, making a a couple of thousand pe rmonth. When I had to convert to full-time (no job), I was starting in December which is not a good month in most climates. I was at $10,000 per month by April at right at $100K for the first year of full-time.
 
Apr 23, 2013
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Windsor, California
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Mike Camacho
#15
Kipp has the most experience doing big aggressive start ups that I know of on this board.
Gotta respect that Intel...
From my understanding, you don't have a ton of money so yer gonna need a fairly creative plan...
 
Aug 23, 2013
363
138
43
45
NC
www.yourtrueclean.com
Real Name
Robert
#16
I did carpet cleaning as a side job for several years, making a a couple of thousand pe rmonth. When I had to convert to full-time (no job), I was starting in December which is not a good month in most climates. I was at $10,000 per month by April at right at $100K for the first year of full-time.
Well that gives me some hope,unfortunately I most likely will be starting in December also. uggh
 
Aug 23, 2013
363
138
43
45
NC
www.yourtrueclean.com
Real Name
Robert
#17
This is a formula you have to determine yourself. You'll need to do a lot of test marketing, track, tweak and retest. The formula will be different for each avenue of marketing. Toss the losers and double/triple down on the winners.

The guys that get creative in their marketing strategies and don't fall victim to traditional mainstream marketing are the ones will create the biggest netting marketing returns. Sometimes it's not being creative with the type of marketing but instead with the implementation.

For example maybe you determine that door hanging is making the phone ring, but it's not creating the net you need after all the expenses. What if you sold the back side of the door hanger to a couple other businesses to offset your cost and thereby turning it into a real profit winner for you....things like this is what separates businesses from the pack
Thanks Kipp, great advice!
 
Aug 23, 2013
363
138
43
45
NC
www.yourtrueclean.com
Real Name
Robert
#18
Kipp has the most experience doing big aggressive start ups that I know of on this board.
Gotta respect that Intel...
From my understanding, you don't have a ton of money so yer gonna need a fairly creative plan...
Absolutely, great intel! I only have about 25 t 30K to invest so I need to be smart about it.