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Direct Mail EDDM Is Direct Mail dead? Think Again

PATRICK YANELLO

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Dec 4, 2017
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Patrick Yanello
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EDDM Postal mail is easy to do, and buget friendly, since you can target one route at a time, if need be, 200-800 or so mail boxes a route. Local busineses dont need a permit to do it. I have used it before, not for carpet business, but a non profit. Id like to try it in the spring for my carpet cleaning business. Pat
 

the rugman

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Feb 11, 2006
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EDDM Postal mail is easy to do, and buget friendly, since you can target one route at a time, if need be, 200-800 or so mail boxes a route. Local busineses dont need a permit to do it. I have used it before, not for carpet business, but a non profit. Id like to try it in the spring for my carpet cleaning business. Pat
Key is to be consistent - 1 mailing won't work
 
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the rugman

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Kinda like persistant? Does it build trust or what?
Brand for 1 - you need to hit your chosen routes probably 6 times so that when someone is ready to clean your the only name they think of. You can rotate zones but don't wait too long. Maybe hit zones every other month. Think of what you see coming into your own home - who do you remember?
 
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