*I rarely share My marketing pieces on TMF due to restrictions from My biz partner but was given an exception in this case*
The last week of this year we are doing free cleanings to any past or present client and strategic partner that wants it.
Campaign went as such
1. Mailed out a 9x12 over-sized (My standard size i mail every month changing the theme of the postcard) Direct Mail postcard to My house-list of little more than 1000+ address
2. an eblast to My houslist of about 2,000 emails
below is the link to the eblast sent yesterday that currently has about a 20% open rate and about 15% click thru rate.
clicking the link below will take you on the path they took. Which is from the email > to the blog > to an image of the postcard you can click on to enlarge.
This really is a pure gift in that there will be no selling, no pitching...hell, We won't even accept TIPS!!!
However, even tho on the surface nothing is being "sold" trust Me, please DO NOT underestimate the relational capital being accrued with this campaign.
..or... am I making a Ho-ho-horrible Mistake???
Cheers!
6'
http://conta.cc/2gOkCaO
p.s.
Oh, and in typical 6' fashion... I slammed this together between 2am & 4am for a 5am delivery. So there are proof-reading errors (ex - "you may just could use". FUK that's bad grammer, but I was half sleep and delusional).
p.s.s
aye'... good enough is good enough. Sometimes you just gotta get chit out the door.
The last week of this year we are doing free cleanings to any past or present client and strategic partner that wants it.
Campaign went as such
1. Mailed out a 9x12 over-sized (My standard size i mail every month changing the theme of the postcard) Direct Mail postcard to My house-list of little more than 1000+ address
2. an eblast to My houslist of about 2,000 emails
below is the link to the eblast sent yesterday that currently has about a 20% open rate and about 15% click thru rate.
clicking the link below will take you on the path they took. Which is from the email > to the blog > to an image of the postcard you can click on to enlarge.
This really is a pure gift in that there will be no selling, no pitching...hell, We won't even accept TIPS!!!
However, even tho on the surface nothing is being "sold" trust Me, please DO NOT underestimate the relational capital being accrued with this campaign.
..or... am I making a Ho-ho-horrible Mistake???
Cheers!
6'
http://conta.cc/2gOkCaO
p.s.
Oh, and in typical 6' fashion... I slammed this together between 2am & 4am for a 5am delivery. So there are proof-reading errors (ex - "you may just could use". FUK that's bad grammer, but I was half sleep and delusional).
p.s.s
aye'... good enough is good enough. Sometimes you just gotta get chit out the door.
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