*I rarely share My marketing pieces on TMF due to restrictions from My biz partner but was given an exception in this case* The last week of this year we are doing free cleanings to any past or present client and strategic partner that wants it. Campaign went as such 1. Mailed out a 9x12 over-sized (My standard size i mail every month changing the theme of the postcard) Direct Mail postcard to My house-list of little more than 1000+ address 2. an eblast to My houslist of about 2,000 emails below is the link to the eblast sent yesterday that currently has about a 20% open rate and about 15% click thru rate. clicking the link below will take you on the path they took. Which is from the email > to the blog > to an image of the postcard you can click on to enlarge. This really is a pure gift in that there will be no selling, no pitching...hell, We won't even accept TIPS!!! However, even tho on the surface nothing is being "sold" trust Me, please DO NOT underestimate the relational capital being accrued with this campaign. ..or... am I making a Ho-ho-horrible Mistake??? Cheers! 6' http://conta.cc/2gOkCaO p.s. Oh, and in typical 6' fashion... I slammed this together between 2am & 4am for a 5am delivery. So there are proof-reading errors (ex - "you may just could use". FUK that's bad grammer, but I was half sleep and delusional). p.s.s aye'... good enough is good enough. Sometimes you just gotta get chit out the door.
I didn't see anything stating a limit on available appts only that is was for a week. Some may feel jacked if they miss out do to logistics. I've given free services but never to that level. Worked out well for us in the long run usually does when you're dealing with good people. I'd be nervous about taking you're approach I don't have the manpower Good luck
Tips: You should take a gift if it is bestowed on you or your cleaner, as it is a gift and you should not refuse a gift when offing a gift. Karma is something people believe in, do not mess it up.
My team does not share many of the common concerns most businesses have when dealing with their clients. Thank the Lord
Our limit is 1. We'll refuse ONCE. After which we'll say to them "only if you insist". They do. We take.
Also keep in mind that 6 has always been deliberate, selective, & discriminate in who he targets & allows to become a Client or Strategic Partner in the first place. Our clients are an absolute delight
Cool that you can do that. That week is usually a vacation week for me so I can be with the family. Thursday is my last day I'm working this year.
*conclusion* All went well. Ended up doing less than 10 & got em all done in 1 day. Turned down close to $200 in tips but had a client add 2 areas with pet issues ($189) Looking forward to doing it again next year with 1 tweak... gonna give them the option of paying with 2 canned food items to be donated to the local food bank. I'm certain that'll get more people to take us up on the offer. Some folks (Me included) don't like the idea of something for nothing. I made a mistake not taking that into consideration. Oh well. You live & you learn. *sample from 1 of the cleanings*