I'm on track to DOUBLE my business this year!! | TruckMount Forums #1 Carpet Cleaning Forums

I'm on track to DOUBLE my business this year!!

tony k

Active Member
May 24, 2012
393
90
28
34
Real Name
tony
aghh! The suspense :)
Sent from my SPH-D700 using TMF Forums mobile app
 

johnp94

Well-Known Member
May 11, 2010
2,024
445
83
San Diego
Real Name
john
Business Location
United States
Rob give us some info so more of us can stay in business longer. Some of us might not make to December.:)
 

tony k

Active Member
May 24, 2012
393
90
28
34
Real Name
tony
what happened to the like rob! I want the info! going to create 20 profiles and click like on this thread lol
 

rob allen

Administrator
Staff member
Administrator
Sep 5, 2007
37,856
19,446
113
Va.
www.drynclean.com
Real Name
Robert Allen,Jr.
Business Location
United States
Mar 30, 2010
24,454
8,767
113
46
texas
Real Name
jason fisher
Business Location
United States
It's either directly or indirectly related to ..

1. getting more custys

2. increasing pricing

3. increasing frequency of purchases (including also adding on additional services)
Well that about sums it all up, looks like I can unfollow the thread now ;)
 

RoboShark

Moderator
Nov 14, 2011
4,077
924
113
CA
Real Name
robert harrington
Business Location
United States
I think he's selling bootlegged DVDs.


Sent from my iPhone using TMF Forums mobile app
 

Steve Toburen

Strategies for Success
Jul 15, 2008
3,577
1,185
113
Santiago, Dominican Republic
www.StrategiesForSuccess.com
Real Name
Steve Toburen
Business Location
Dominican Republic
It's either directly or indirectly related to ..

1. getting more custys

2. increasing pricing

3. increasing frequency of purchases (including also adding on additional services)
Knowing Rob he is probably doing all three at the same time!

Steve

PS The single fastest way to make more money is to raise your prices. (Well- duh!) Yet I see so many cleaners postpone this step out of fear of their existing clients. HERE is my five step system to raise prices on your previous customers.
 

aspenedelen

Moderator
Premium VIP
Mar 21, 2006
5,359
976
113
www.louiescarpetcleaning.com
Real Name
Anthony Edelen
Business Location
United States
The very first thing I did when I bought my current company was raise prices. Every other year since then I have raised prices by 6%. I don't want to be lower to middle middle class when I retire.

1. If you are not proactive with regards to your marketing to current and potential customers how do you EVER expect to break that glass ceiling that you have created?

2. Off the bat, every year, raise prices by inflation, minimum!

3. Diversify, give the client another reason why you need to be in their house explaining how you are here to help them and their family live better lives.
 

Steve Toburen

Strategies for Success
Jul 15, 2008
3,577
1,185
113
Santiago, Dominican Republic
www.StrategiesForSuccess.com
Real Name
Steve Toburen
Business Location
Dominican Republic
The very first thing I did when I bought my current company was raise prices. Every other year since then I have raised prices by 6%. I don't want to be lower to middle middle class when I retire.

1. If you are not proactive with regards to your marketing to current and potential customers how do you EVER expect to break that glass ceiling that you have created?

2. Off the bat, every year, raise prices by inflation, minimum!

3. Diversify, give the client another reason why you need to be in their house explaining how you are here to help them and their family live better lives.
Well said, Anthony. IF you do it right diversifying into other synergistic services is a great way to make more money.

For example, a while back Big Billy Yeadon and I explored "Anti-allergy cleaning" HERE which can be a really good "niche" to differentiate yourself. (Which is what it is all about.)

Steve

PS Speaking of differentiation (and making more money!) I really like the FREE 12 Month Spot and Spill Warranty to give to all your clients who ask you to re-apply a carpet protector. If anyone wants the actual ready-to-print-out warranty just write me at [email protected]
 

Nick Miladinov

Well-Known Member
Oct 10, 2013
1,246
192
63
39
Real Name
Nick Miladinov
The very first thing I did when I bought my current company was raise prices. Every other year since then I have raised prices by 6%. I don't want to be lower to middle middle class when I retire.

1. If you are not proactive with regards to your marketing to current and potential customers how do you EVER expect to break that glass ceiling that you have created?

2. Off the bat, every year, raise prices by inflation, minimum!

3. Diversify, give the client another reason why you need to be in their house explaining how you are here to help them and their family live better lives.

Anthony,

As you can see i'm new to this game and i'm spending hours reading on these forums(which is awesome) and I decided to join last night! Can you explain how you raise prices 6%? Is this for existing customers or new as well? If it's existing do you simply increase the invoice 6%(from last visit) and explain inflation etc? Can you explain the whole process please? I like that idea because i've done that in previous jobs but it was always selling a product which is a little different than selling a service. If you do that to new as well isn't it weird to now charge $106 instead of $100(just an example).
 
Mar 30, 2010
24,454
8,767
113
46
texas
Real Name
jason fisher
Business Location
United States
Anthony,

As you can see i'm new to this game and i'm spending hours reading on these forums(which is awesome) and I decided to join last night! Can you explain how you raise prices 6%? Is this for existing customers or new as well? If it's existing do you simply increase the invoice 6%(from last visit) and explain inflation etc? Can you explain the whole process please? I like that idea because i've done that in previous jobs but it was always selling a product which is a little different than selling a service. If you do that to new as well isn't it weird to now charge $106 instead of $100(just an example).
I think most customers know that prices will increase over time, as long as you are not making big price increases they have no issue. What we pay for milk or dinner out goes up over the years, it is natural for the price of service industries to increase as well.
 

aspenedelen

Moderator
Premium VIP
Mar 21, 2006
5,359
976
113
www.louiescarpetcleaning.com
Real Name
Anthony Edelen
Business Location
United States
Anthony,

As you can see i'm new to this game and i'm spending hours reading on these forums(which is awesome) and I decided to join last night! Can you explain how you raise prices 6%? Is this for existing customers or new as well? If it's existing do you simply increase the invoice 6%(from last visit) and explain inflation etc? Can you explain the whole process please? I like that idea because i've done that in previous jobs but it was always selling a product which is a little different than selling a service. If you do that to new as well isn't it weird to now charge $106 instead of $100(just an example).

Nick, pm me and let's have a conversation.

The rate of inflation is 3%, give or take. I don't raise prices every year but every year on January 1. When I go to clean a house I take the measurements and use my new psf rate of the added increase. If you go by room pricing add either 3% to the bill every year or if you want to do this every other year add on at a minimum 6%. In my eight years of owning this company I have had only one client ask why I raised my rates.

I have found my commercial clients don't even bat a eye as 3% to them is nothing. Residential clients can be price sensitive but if any bring up a objection to the price increase you explain your service (all the steps) and how your company provides a professional service but costs of services do rise and as much as you hate to do it, prices will rise ever so slightly. In all honestly, no client unless they are looking at a previous bill will see either a 3% increase or a 6% increase.
 

aspenedelen

Moderator
Premium VIP
Mar 21, 2006
5,359
976
113
www.louiescarpetcleaning.com
Real Name
Anthony Edelen
Business Location
United States
That is the condensed version as I am at a hotel now in Illinois and will follow up this evening once we get to a Indianapolis.

Anthony