Your point of deminishing returns. Any market is only so big. At some point with any marketing you can reach a point where spending more money on a particular form of advertising, like facebook, will no longer bring in more customers. I was curious if you had reached that point with your current market or group of friends on facebook? For example. If you run a Facebook ad 1 x per week how many customers a week will it bring.? If you run it 2x per week how many customers will it bring? If you run an ad once a DAY how many customers will it bring? At some point running more ads per month,week or day will no longer increase the number of calls or new jobs you are getting directly from the ads. I was curious if you had run an ad once a week or even 2x per week in the past and it had just not increased your new jobs or if you had just never made the investment into it.