Thats right, you CAN make big money off of facebook and its cheap/easy. How do you ask? TESTING, yes testing with real life customers using any demographic you want. Before that next direct mail campaign TEST a couple of pictures and see which one gets the best response. Thinking of adding a pop up to your website? TEST it first to see .... Want to find out what offer people respond to most? TEST Only going to cost $50-$100 month and the information will make you 100x that in roi and avoiding costly mistakes. We have run about 20 of them, some of the results really surprised me. One of the pictures we have been using turns out to be a real dud and actually has a negative effect. Another pic had 5 times better response then all the rest... OR..... you can listen to frauds, dbags and drifters on the internet.... The choice is yours.