I agree 100%. I asked Jeff a couple weeks ago how to make the change from where I am to where he is. The hard thing is my customer base I have built up....well you see what Jeff said above. If I went into one of my customers and charged what Jeff does I would be shown the door. To be like Jeff I basically need to walk away from all my current customers and start over.
Maybe... but run your numbers! You might be surprised what you could do. For example:
If your cleaning job today is $150, raise your price 25%. It sounds like a lot but that comes out to ~$187 or only ~$37 more.
If you where at $150 before, now at $187 you could lose 20% of your customers ( put another way, do 20%+ less work) and still make the same amount of money. That should free up some time and money to find higher value customers.