- Apr 26, 2012
- 4,464
- 2,424
- 113
- Real Name
- Tiffany
- Business Location
- United States
3 years ago I asked the forum "who does e-mail marketing?" I wonder now how many of you have started e-mail marketing since the original post. If you're looking for a way to collect client e-mails, here is how we did it for our carpet cleaning business.
Simple guide to how to collect e-mails from clients and what to do with those e-mails once you have them. If you aren’t collecting e-mails from your clients it is a good time to start.
How I collected e-mails was very very simple. I offered something of value in return. For example:
“Thank you for booking with Speedy Steamer. Would you like an e-mail confirmation to confirm YOUR carpet cleaning appointment?” Most of the time the answer was “yes.” Once I received their e-mail address I would simply remind them, “You’ll receive an e-mail confirmation within the next hour. Be sure to add Speedy Steamer to your safe e-mail list.” Done! That’s it. By adding us to their safe e-mail list in the beginning they were on the path of receiving more e-mails from us.
But you know me, a single paragraph answer is not all that I want to provide.
What to do with the e-mails you’ve collected?
Strongly recommend doing three task with the e-mails you’ve collected. Send your confirmation e-mail along with information about your business. A simple confirmation e-mail is good but your goal with the confirmation is to also educate your clients. Therefore, sending a confirmation e-mail that contained a form with the services ordered checked off along with the other services that you offer. All state your furniture moving policies, driveway access request, and pet location request during the cleaning. If you aren’t handing out after cleaning care information at the time of cleaning you can send it during this time as well.
Second, after you’ve completed your job. Let the homeowner, manager, person that booked the job know that they will be receiving a “Review Request,” within a day or two. I recommend sending your review request within a day of completed service. If you do follow up calls I recommend mentioning the review request by e-mail at that time instead. Your review request should:
Lastly, create a reminder campaign for your client and remind them when it is time for a cleaning. Send them additional information about your other services. Inform them of community events that you’re participating in. We did a fundraiser for a local dog rescue, and were booking two months out.
Well I hope this helps some of you!
Good Luck!
Tiffany
Simple guide to how to collect e-mails from clients and what to do with those e-mails once you have them. If you aren’t collecting e-mails from your clients it is a good time to start.
How I collected e-mails was very very simple. I offered something of value in return. For example:
“Thank you for booking with Speedy Steamer. Would you like an e-mail confirmation to confirm YOUR carpet cleaning appointment?” Most of the time the answer was “yes.” Once I received their e-mail address I would simply remind them, “You’ll receive an e-mail confirmation within the next hour. Be sure to add Speedy Steamer to your safe e-mail list.” Done! That’s it. By adding us to their safe e-mail list in the beginning they were on the path of receiving more e-mails from us.
But you know me, a single paragraph answer is not all that I want to provide.
What to do with the e-mails you’ve collected?
Strongly recommend doing three task with the e-mails you’ve collected. Send your confirmation e-mail along with information about your business. A simple confirmation e-mail is good but your goal with the confirmation is to also educate your clients. Therefore, sending a confirmation e-mail that contained a form with the services ordered checked off along with the other services that you offer. All state your furniture moving policies, driveway access request, and pet location request during the cleaning. If you aren’t handing out after cleaning care information at the time of cleaning you can send it during this time as well.

Piece of our Client Check Off List
Second, after you’ve completed your job. Let the homeowner, manager, person that booked the job know that they will be receiving a “Review Request,” within a day or two. I recommend sending your review request within a day of completed service. If you do follow up calls I recommend mentioning the review request by e-mail at that time instead. Your review request should:
- Thank the client
- Inform them of their value to your business
- Request a review
- Send them to easily complete your reviews
Lastly, create a reminder campaign for your client and remind them when it is time for a cleaning. Send them additional information about your other services. Inform them of community events that you’re participating in. We did a fundraiser for a local dog rescue, and were booking two months out.
Well I hope this helps some of you!
Good Luck!
Tiffany