Thanks for sharing Matt. It looks great and I can see how having those sent out to that many potential customers can be effective. I think the only downside is you have to be prepared to handle it
Do you guys do anything to drive them to a website for say a free estimate in order to collect their data for future use?
We collect that info when they call to book. Every customer gets a "how to get the most out of your cleaning" Email from us so we collect it then. We have NEVER had anyone tell us no to that.
I am not a big web guy. My website is still the home made one me and my brother did up when starting the bizz 3 years ago. As of now I have driven my companies growth on the back of traditional print ads primarily. Its what I know and it is working very, very good for me. Its expensive, but you get REAL results. Like you said you better be ready with a office manager to answer phones and a couple of good lead techs to field the jobs.
Notice how we drive our upsells with our ad. We offer 3 different services. Duct cleaning, Dryer vent cleaning and CC. We score 70% upsell rate on dryer vents due to that simple little 49 dollar add on dryer to any work coupon. Its an easy extra 150 dollars per day per van or 750 extra dollars per week just on the dryer vent upsells.
You can see with an ad laid out this way how it is easy to upsell an build a nice job average. Remember the customer is also prompted for upsells in the email they get from us as well. Once the tech gets there it is more of a hey are we gonna do this or what. No selling is really needed.