sometimes losing a customer is a good thing.
At one point we cleaned all the Tradehome Shoes and Hallmark stores in the state of Wisconsin. The stores would be located in the same mall at each location so what we would do is drive to one city, clean one of the stores after they closed, got a hotel and cleaned the other store in the morning before they opened, then go to the next city.
then one day on the way to the very first store of the route we hit a deer which blew the radiator. While we were waiting for a ride back, it dawned on me that if I took all the money we made and subtracted all the expenses (gas, hotel, food) we actually would have made more if we just stayed in our area cleaning homes.
But back to your customer...if they cant see the value in your service, then its better off not to work for them. Thats what I love about residential. Find the customer that appreciates top notch service and is willing to pay for it. They are the customer that will tell all their friends and wont go away when times get tough.