I searched and read a bunch of threads on here about PPC and definitely increased my knowledge but some were several years old and with google constantly changing I wanted to get some more recent input. Does anyone currently have an effective campaign that is working well for them? Ive never been too heavy on the ad words, only small short campaigns that werent the greatest. Its not that easy to write a good ad with so little words lol What are some headlines that are working for you guys? Is it possible to set the time of day the campaign will run? or do you just pause after hrs?