Google Adwords 101

Discussion in 'Pay Per Click Advertising' started by Mrs.SpeedySteamer, Dec 23, 2013.

  1. Mrs.SpeedySteamer

    Mrs.SpeedySteamer Moderator ~ And Most Awesome Member
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    **Warning** Crash Course... Use some recommendations/ all / none

    For the purpose of this thread I am going to create an imaginary city. My cities name will be Del Oro, Idaho.

    This is a crash course in your Google Adwords campaign. Forgive, me if I make a mistake it has been many years since I started Google Adwords and I don't remember how I started it. So I am going to pretend you already have an Adwords account.

    Setting Up Your Campaign.

    I personally like to name my campaign names of what I want that particular campaign to focus on and due.
    For example Del Oro SHM (Stay at Home Mom). So now I have my focus.

    Location Location Location...
    Location is everything, you don't want your ad posting in Del Oro, California when you're in Idado. Narrow down your location. In settings make sure you set your Target locations.

    I personally like to narrow down my time as well. My focus group is generally not going to be up at midnight.

    Campaign Type:
    Here is one of the biggest waste of your money on Google Adwords. I keep my settings on Search Network only. When you first create your campaign it will have Search Network with Display already selected. Display means if you have an Adscene account and there is a porn site of SHM that like to get freaky, your ads can now be displayed there. That is the display network in a nutshell. For all you new Adwords users stick with Search Network Only.

    Devices:
    I keep my settings at All. Our web site is built for desktop and mobile users. Mobile is the way of the future, but that is a whole other story. Mobile bids are also cheaper.

    Fast forward a bit...

    My sub categories of my campaign are the services I provide:
    • Carpet Cleaning
    • Upholstery Cleaning
    • Tile Cleaning

    Each sub category has its own keywords and ads. You don't want to lump them all together.

    Lets pretend we are doing "Carpet Cleaning."

    Your ad will need an attention grabbing headline. Followed by your Ad.

    "How Clean is Your Carpet?" Will be my headline.

    Ads can be tricky to write, but write what you know. If you offer 100% satisfaction guarantee write that in your ad. If you give a 23 step cleaning process, write that in your ad. If 99% of your clients are returning clients, write that in your ad.

    **Tangent** What does these ads have in common? Numbers. We as a society are growing numb to the whole Adwords scene. Adding numbers is eye catching.

    Since we are doing carpet cleaning for SHM lets think of a few keywords for this group.

    -Off the bat everyone thinks "carpet cleaning." But that keyword can get expensive.

    All SHM have one thing in common, their kids.

    Keywords:
    Food Stains
    Juice Stains
    Breast Milk Stains
    Milk Stains
    How to remove juice stains
    How to remove food stains
    Del Oro Carpet Cleaning

    Here is how to write your keywords:
    [food stains]
    +food+stains
    [juice stains]
    +juice+stains
    etc.

    You're telling Google the searcher has to type Food Stains in the search engine (you already have the town/city settings) to display your ad. Exact phrase matching. If you were to write your keywords like:

    Food stains
    juice stains
    breast milk stains
    milk stains

    You're telling Google to think for you. If they have food stains anywhere in their search term display my ad. You don't want this.

    But I don't want cheap people, I am going to tell Google to exclude the following words:
    -cheap
    -discount

    Now if they type Cheap Food Stain removal my ad will not display.

    Remember the header we have for our carpet cleaning ad?
    Sample Ads:
    How Clean is Your Carpet?
    We Offer 100% Satisfaction
    Child and Pet Friendly Cleaning


    How Clean is Your Carpet?
    Find out Why We have Over
    1000 Happy Clients

    Pay Per Click:
    Determining what you want to pay is completely up to you. I suggest not spending a lot of money right out the gate until you're comfortable with Adwords.

    This is crash course in Google Adwords. I truly hope this helps some of you out in understanding the process a little bit better.
     
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  2. astrikingimage

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    Thanks for sharing your knowledge.
     
  3. shane deubell

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    Thanks Tiffany, great stuff.
     
  4. Mrs.SpeedySteamer

    Mrs.SpeedySteamer Moderator ~ And Most Awesome Member
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  5. Artie09

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    Thank You Tiffany so how much for your services again. .
    Lol


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  6. extremecleantn

    extremecleantn Active Member

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    Do you run your PPC campaign after business hours ? I do not because I kind of thought the people who were searching after hours were not serious shoppers. Thoughts ?
     
  7. shane deubell

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    Most professional jobs are not 9-5 anymore.
     
  8. extremecleantn

    extremecleantn Active Member

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    Yeah but, if someone is shopping for carpet cleaning and they click your site, they're not going to call you at 8pm are they ?
     
  9. shane deubell

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    They might book job if you have a schedule option. Or email questions...

    Remember people use google to research more then anything.
    But i never tested it in your specific area, so i dont know.
     
  10. timmoore

    timmoore Well-Known Member

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    Now I wonder is you think about it folks get home after work regular 9to5 they are doing stuff like make dinner watch tv do bills may be look up who is Gonna clean there carpet? After hours at least for residential I would think commercial maybe not as much


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  11. timmoore

    timmoore Well-Known Member

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    Great info either way have printed this out for future reference thanks


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  12. Artie09

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    Me too

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  13. Tater

    Tater Active Member

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  14. Cee Bex

    Cee Bex New Member

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    Good stuff. Thanks for sharing
     
  15. George V

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    Interesting read, daytime ad hours could really save some money
     
  16. the rugman

    the rugman Well-Known Member

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    Maybe run 6AM - 9PM as peeps are getting stuff done those hours.
    A big one - SPLIT TEST ads! many times 1 little change makes all the difference.
    Send your ads to a landing page with a trackable phone number - other wise you will no clue if your ad is gettign you a good ROI or not.
     
  17. Mrs.SpeedySteamer

    Mrs.SpeedySteamer Moderator ~ And Most Awesome Member
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    I like split testing... I found when I did this Wednesday at noon was my BEST day to post ads for my area... I always received higher calls on Wednesday... I found out why about six months later... On Wednesday morning the new MLS listings hit the market... Since our bread winner was Vacant Home Carpet Cleaning we were doing great on Wednesday for that particular ad...
     
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