- Apr 26, 2012
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**Warning** Crash Course... Use some recommendations/ all / none
For the purpose of this thread I am going to create an imaginary city. My cities name will be Del Oro, Idaho.
This is a crash course in your Google Adwords campaign. Forgive, me if I make a mistake it has been many years since I started Google Adwords and I don't remember how I started it. So I am going to pretend you already have an Adwords account.
Setting Up Your Campaign.
I personally like to name my campaign names of what I want that particular campaign to focus on and do.
For example Del Oro SHM (Stay at Home Mom). So now I have my focus.
Location Location Location...
Location is everything, you don't want your ad posting in Del Oro, California when you're in Idado. Narrow down your location. In settings make sure you set your Target locations.
I personally like to narrow down my time as well. My focus group is generally not going to be up at midnight.
Campaign Type:
Here is one of the biggest waste of your money on Google Adwords. I keep my settings on Search Network only. When you first create your campaign it will have Search Network with Display already selected. Display means if you have an Adscene account and there is a porn site of SHM that like to get freaky, your ads can now be displayed there. That is the display network in a nutshell. For all you new Adwords users stick with Search Network Only.
Devices:
I keep my settings at All. Our web site is built for desktop and mobile users. Mobile is the way of the future, but that is a whole other story. Mobile bids are also cheaper.
Fast forward a bit...
My sub categories of my campaign are the services I provide:
- Carpet Cleaning
- Upholstery Cleaning
- Tile Cleaning
Each sub category has its own keywords and ads. You don't want to lump them all together.
Lets pretend we are doing "Carpet Cleaning."
Your ad will need an attention grabbing headline. Followed by your Ad.
"How Clean is Your Carpet?" Will be my headline.
Ads can be tricky to write, but write what you know. If you offer 100% satisfaction guarantee write that in your ad. If you give a 23 step cleaning process, write that in your ad. If 99% of your clients are returning clients, write that in your ad.
**Tangent** What does these ads have in common? Numbers. We as a society are growing numb to the whole Adwords scene. Adding numbers is eye catching.
Since we are doing carpet cleaning for SHM lets think of a few keywords for this group.
-Off the bat everyone thinks "carpet cleaning." But that keyword can get expensive.
All SHM have one thing in common, their kids.
Keywords:
Food Stains
Juice Stains
Breast Milk Stains
Milk Stains
How to remove juice stains
How to remove food stains
Del Oro Carpet Cleaning
Here is how to write your keywords:
[food stains]
+food+stains
[juice stains]
+juice+stains
etc.
You're telling Google the searcher has to type Food Stains in the search engine (you already have the town/city settings) to display your ad. Exact phrase matching. If you were to write your keywords like:
Food stains
juice stains
breast milk stains
milk stains
You're telling Google to think for you. If they have food stains anywhere in their search term display my ad. You don't want this.
But I don't want cheap people, I am going to tell Google to exclude the following words:
-cheap
-discount
Now if they type Cheap Food Stain removal my ad will not display.
Remember the header we have for our carpet cleaning ad?
Sample Ads:
How Clean is Your Carpet?
We Offer 100% Satisfaction
Child and Pet Friendly Cleaning
How Clean is Your Carpet?
Find out Why We have Over
1000 Happy Clients
Pay Per Click:
Determining what you want to pay is completely up to you. I suggest not spending a lot of money right out the gate until you're comfortable with Adwords.
This is crash course in Google Adwords. I truly hope this helps some of you out in understanding the process a little bit better.
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