I totally agree.The amount of likes you get on your facebook page has no relation to the rank you obtain on google, that is what he means by help with SEO. Face book used right can probably help you get more business but having a bunch of likes from other carpet cleaners is not going to get you one call.
Here is an example of how facebook got me business. I cleaned for a nice women who was big in her church, she loved the job i did and posted on her wall pictures of me cleaning and ranted about what a great job i did. She had over 2 thousands friends all from her church. The one post has turned into 20 or 30 jobs over the last 2 years.
If you like my facebook Torrey all of your friends will see that you liked me, I doubt they will hire me since they all live pretty far away from Tampa and I assume they would hire you over me.
I was just pointing out your timeline wasn't filled out to well. I liked it.
My only reason for doing all this was to reach the 30 likes it requires to see the analytical data.
It never hurts. I should do more social media.