I'm not venting but I am getting my experience out there so that other people don't focus on Facebook for marketing. Look, I have a proven website that brings in business. 657 people from Facebook were taken there and didn't call. That means that Facebook people are not good to market to OR it means that there's a lot of fraud in the Facebook marketing system... there's a lot of info about that online. Click farms, etc.
It all comes down to this... if I use the same exact website, and $500 worth of people from Google are taken there and it brings in $3,000 in business, and $500 worth of people from Facebook are taken there and it brings in absolutely nothing, then there is something wrong with the Facebook marketing platform or audience. So let this be a message to anybody looking for new advertising. The lesson I learned was don't advertise on Facebook!