Facebook advertising

Mighty Green

Member
Feb 28, 2016
117
24
18
57
Real Name
marc payne
Can anybody recommend a company
that can do my Facebook marketing.
I just don't have time.I already have a FB page.
My budget would
Be anywhere from 200 to 400 a month
Or more
If it works.would there be one that possibly specializes in carpet cleaning?
 
  • Like
Reactions: admin

Pro Steam Carpet Care

Active Member
Apr 1, 2017
109
37
28
51
Real Name
Matt Lowery
Business Location
United States
We are looking for the same thing...we dont need anyone to handle prospect requests or answer any questions...just looking for assistance on creating ad, adding the demographics, keywords and one of our vids or perhaps a nifty graphic that links to our website. Budget of $500 to $1000 per month if the ROI works.
 
  • Like
Reactions: admin

ColoradoCleaner

Well-Known Member
Dec 31, 2010
3,454
1,578
113
36
Denver, CO
www.magicwandcolorado.com
Real Name
Kevin M
Business Location
United States
Is anybody getting results from real Facebook paid marketing... not a response to your Facebook page but a response to a paid ad?

I don't think they work... I had a really good ad a few days ago, really good website, burned through $500 in 2 days, supposedly was shown 50,000 times and not one call.
 

Mrs.SpeedySteamer

Moderator ~ And Most Awesome Member
Moderator
Apr 26, 2012
4,462
2,426
113
Somewhere over the Rainbow
www.ezdesignmarketing.com
Real Name
Tiffany
Business Location
United States
Is anybody getting results from real Facebook paid marketing... not a response to your Facebook page but a response to a paid ad?

I don't think they work... I had a really good ad a few days ago, really good website, burned through $500 in 2 days, supposedly was shown 50,000 times and not one call.

Yikes!

Okay, how did you setup your Facebook Ad? Did you ad the demographics correctly? Do you setup A/B testing and put a CAP on your ads? 50,000 people viewing in your area is A LOT. Which leads me to believe you may have setup for a larger radius then around your business location.

If you want to PM a screen shot of your Analytics for that ad I would be happy to look at it and give you recommendations.

~Tiffany
 
  • Like
Reactions: admin

ColoradoCleaner

Well-Known Member
Dec 31, 2010
3,454
1,578
113
36
Denver, CO
www.magicwandcolorado.com
Real Name
Kevin M
Business Location
United States
Yikes!

Okay, how did you setup your Facebook Ad? Did you ad the demographics correctly? Do you setup A/B testing and put a CAP on your ads? 50,000 people viewing in your area is A LOT. Which leads me to believe you may have setup for a larger radius then around your business location.

If you want to PM a screen shot of your Analytics for that ad I would be happy to look at it and give you recommendations.

~Tiffany
Actually I just checked it was just over 50k impressions per day... total 117,124 impressions. 657 clicks. $496.53 spent. NOT ONE CALL. This compares to Adwords where I'd expect a 5 to 1 return. This ran to men and women 26 to 63 within 20 miles of my home. I'm spending about $3,000/month on adwords and it works

Facebook Sucks.png
 

Mrs.SpeedySteamer

Moderator ~ And Most Awesome Member
Moderator
Apr 26, 2012
4,462
2,426
113
Somewhere over the Rainbow
www.ezdesignmarketing.com
Real Name
Tiffany
Business Location
United States
Actually I just checked it was just over 50k impressions per day... total 117,124 impressions. 657 clicks. $496.53 spent. NOT ONE CALL. This compares to Adwords where I'd expect a 5 to 1 return. This ran to men and women 26 to 63 within 20 miles of my home. I'm spending about $3,000/month on adwords and it works

Facebook Sucks.png

First, stop throwing money at the wall and seeing if it will stick... I found your Facebook page (I hope you don't mind), instead of creating a blank ad try boosting your post. Put a cap on your post boost. Also put a threshold on your Marketing Campaign. You're going to need to ad more content to your Facebook page. If you have before and after pictures that is a great place to start, make sure you place your logo on before and after pictures.

If you have video that would be even better.

It is much harder to get Facebook fans and followers then it was a few years ago. I don't know if it is possible but I am part of a PM group for Facebook marketing on the board. I will try and get you added to the list and see what has worked for others in the past. The PM group is about two years old, but the content is still good.

I will let you know if I was successful in getting you added...

~Tiffany
 

ColoradoCleaner

Well-Known Member
Dec 31, 2010
3,454
1,578
113
36
Denver, CO
www.magicwandcolorado.com
Real Name
Kevin M
Business Location
United States
First, stop throwing money at the wall and seeing if it will stick... I found your Facebook page (I hope you don't mind), instead of creating a blank ad try boosting your post. Put a cap on your post boost. Also put a threshold on your Marketing Campaign. You're going to need to ad more content to your Facebook page. If you have before and after pictures that is a great place to start, make sure you place your logo on before and after pictures.

If you have video that would be even better.

It is much harder to get Facebook fans and followers then it was a few years ago. I don't know if it is possible but I am part of a PM group for Facebook marketing on the board. I will try and get you added to the list and see what has worked for others in the past. The PM group is about two years old, but the content is still good.

I will let you know if I was successful in getting you added...

~Tiffany
The facebook page had nothing to do with the campaign... a click on the ad was directed to my website. My website is www.MagicWandColorado.com . Website is very good, has online scheduling and lots of content and from Adwords I book a lot of jobs from it. Google brings in calls... but Facebook didn't bring in any calls at all. My website is not the problem it's Facebook and their type of user. What happened the first day was I included mobile advertising and 97% of the clicks lasted 1 second or less. This means that people were clicking accidentally and immediately clicking "back". So Facebook was wasting my money. Second day I switched to desktop only but still no calls at all.

And here was the ad - (It wasn't blank). Remember a click on the ad brought them to my website, not my Facebook account.

Facebook Ad.png
 

Mrs.SpeedySteamer

Moderator ~ And Most Awesome Member
Moderator
Apr 26, 2012
4,462
2,426
113
Somewhere over the Rainbow
www.ezdesignmarketing.com
Real Name
Tiffany
Business Location
United States
The facebook page had nothing to do with the campaign... a click on the ad was directed to my website. My website is www.MagicWandColorado.com . Website is very good, has online scheduling and lots of content and from Adwords I book a lot of jobs from it. Google brings in calls... but Facebook didn't bring in any calls at all. My website is not the problem it's Facebook and their type of user. What happened the first day was I included mobile advertising and 97% of the clicks lasted 1 second or less. This means that people were clicking accidentally and immediately clicking "back". So Facebook was wasting my money. Second day I switched to desktop only but still no calls at all.

And here was the ad - (It wasn't blank). Remember a click on the ad brought them to my website, not my Facebook account.

Facebook Ad.png

I understand your frustration and an expensive lesson has been learned. You are misunderstanding what I am saying... When I say start from a "blank ad", I mean you started from scratch... You had to design, write, and post your ad design.

If you boosted a post from your business page you wouldn't have gone through the headache of designing a blank ad (from scratch). There are a lot of things Facebook switches on when you do an Ad Design. Remember Facebook is a for profit company. If you're going to spend money on Facebook marketing stay away from Ad Designs and instead focus on boosting your post.

As far as your other comment about your Ad having nothing to do with your Facebook page. True your ad doesn't take you to your Facebook page, but your business name is in the Ad - if a user clicks on your name they will be taken to your Facebook page instead of your homepage.

Finally, lets take apart your ad.

In order to save money consider placing a phone number in your ad. That way people don't actually have to click on your ad to contact you. Google Adwords and Facebook Marketing are two different playing fields. For one, you have people actively looking for carpet cleaning or some other form of cleaning (Google Search - Your ad will appear). With Facebook your ad appears in women and men 26+ they may or may not want carpet cleaning.

There is more that I could point out, but I am getting the impression that your original post was for venting and not necessarily looking for help to avoid such a cost on Facebook in the future. If you are looking to learn I have and many others have posted simple tips to marketing on Facebook here on TMF (I am not going to take the time and find them all, but you can use the search button in the upper right corner).

Good Luck
~Tiffany
 
Last edited:
  • Like
Reactions: Bosco83

ColoradoCleaner

Well-Known Member
Dec 31, 2010
3,454
1,578
113
36
Denver, CO
www.magicwandcolorado.com
Real Name
Kevin M
Business Location
United States
I understand your frustration and an expensive lesson has been learned. You are misunderstanding what I am saying... When I say start from a "blank ad", I mean you started from scratch... You had to design, write, and post your ad design.

If you boosted a post from your business page you wouldn't have gone through the headache of designing a blank ad (from scratch). There are a lot of things Facebook switches on when you do an Ad Design. Remember Facebook is a for profit company. If you're going to spend money on Facebook marketing stay away from Ad Designs and instead focus on boosting your post.

As far as your other comment about your Ad having nothing to do with your Facebook page. True your ad doesn't take you to your Facebook page, but your business name is in the Ad - if a user clicks on your name they will be taken to your Facebook page instead of your homepage.

Finally, lets take apart your ad.

In order to save money consider placing a phone number in your ad. That way people don't actually have to click on your ad to contact you. Google Adwords and Facebook Marketing are two different playing fields. For one, you have people actively looking for carpet cleaning or some other form of cleaning. With Facebook your ad appears in women and men 26+ they may or may not want carpet cleaning.

There is more that I could point out, but I am getting the impression that your original post was for venting and not necessarily looking for help to avoid such a cost on Facebook in the future. If you are looking to learn I have and many others have posted simple tips to marketing on Facebook here on TMF (I am not going to take the time and find them all, but you can use the search button in the upper right corner).

Good Luck
~Tiffany
I'm not venting but I am getting my experience out there so that other people don't focus on Facebook for marketing. Look, I have a proven website that brings in business. 657 people from Facebook were taken there and didn't call. That means that Facebook people are not good to market to OR it means that there's a lot of fraud in the Facebook marketing system... there's a lot of info about that online. Click farms, etc.

It all comes down to this... if I use the same exact website, and $500 worth of people from Google are taken there and it brings in $3,000 in business, and $500 worth of people from Facebook are taken there and it brings in absolutely nothing, then there is something wrong with the Facebook marketing platform or audience. So let this be a message to anybody looking for new advertising. The lesson I learned was don't advertise on Facebook!
 

Dafloorman

Well-Known Member
Jul 30, 2008
2,693
1,405
113
53
Deerfield Beach, FL
Real Name
Gerald Simmons
I'm not venting but I am getting my experience out there so that other people don't focus on Facebook for marketing. Look, I have a proven website that brings in business. 657 people from Facebook were taken there and didn't call. That means that Facebook people are not good to market to OR it means that there's a lot of fraud in the Facebook marketing system... there's a lot of info about that online. Click farms, etc.

It all comes down to this... if I use the same exact website, and $500 worth of people from Google are taken there and it brings in $3,000 in business, and $500 worth of people from Facebook are taken there and it brings in absolutely nothing, then there is something wrong with the Facebook marketing platform or audience. So let this be a message to anybody looking for new advertising. The lesson I learned was don't advertise on Facebook!

Been there done that, many Facebook users are just that, there not interested in doing any type of business deals. Facebook is just there thing to vent, gossip, keep in touch with family, give likes and so on and so on.
 
Mar 30, 2010
24,453
8,770
113
48
texas
Real Name
jason fisher
Business Location
United States
Is anybody getting results from real Facebook paid marketing... not a response to your Facebook page but a response to a paid ad?

I don't think they work... I had a really good ad a few days ago, really good website, burned through $500 in 2 days, supposedly was shown 50,000 times and not one call.
Facebook does work but you need patients and time to build an audience, spending money quickly doesn't work and the ones that do are always the ones that say Facebook doesn't work. I've been using Facebook for my business for 2 1/2 years and I know it works but it took time. Think of it like EDDM where people often need to see a mailer 3-4 times before they actually call, it's a slow build that requires patients and a budget plan to prevent throwing money away.
 

admin

Staff member
Administrator
Sep 4, 2007
7,441
1,894
113
Real Name
Robert Allen III 'Tre'
Business Location
United States
Anyone give some tips or resorses online I can get to for this? Also I'm going to be in so-cal next month and be keen to tag along on a colour repair for a bit of training if possible. I keep missing the colour training Everytime I go to USA. I have the kit just need some know how.

Can anybody recommend a company
that can do my Facebook marketing.
I just don't have time.I already have a FB page.
My budget would
Be anywhere from 200 to 400 a month
Or more
If it works.would there be one that possibly specializes in carpet cleaning?

Also interested in this.

Doesn't Rob have a training course on this?
@ Rob Allen

We are looking for the same thing...we dont need anyone to handle prospect requests or answer any questions...just looking for assistance on creating ad, adding the demographics, keywords and one of our vids or perhaps a nifty graphic that links to our website. Budget of $500 to $1000 per month if the ROI works.

Is anybody getting results from real Facebook paid marketing... not a response to your Facebook page but a response to a paid ad?

I don't think they work... I had a really good ad a few days ago, really good website, burned through $500 in 2 days, supposedly was shown 50,000 times and not one call.

Yikes!

Okay, how did you setup your Facebook Ad? Did you ad the demographics correctly? Do you setup A/B testing and put a CAP on your ads? 50,000 people viewing in your area is A LOT. Which leads me to believe you may have setup for a larger radius then around your business location.

If you want to PM a screen shot of your Analytics for that ad I would be happy to look at it and give you recommendations.

~Tiffany
We created an online course teaching business owners (only for the cleaning & restoration industry) how to create the best ads, manage ads and save a TON of money by doing it YOURSELF. Check this out, for the 1st 3 people to buy into this course ill give you $75 off the course listed in the TMF ACADEMY: https://www.tmfacademy.com/courses/facebook-marketing - Use promo code: fb75

Coupon expires on Sunday OR when 3 purchases have been made, better jump on it quick. There has been some excellent reviews on this course!! Again, this is industry specific!
 

Mighty Green

Member
Feb 28, 2016
117
24
18
57
Real Name
marc payne
Facebook does work but you need patients and time to build an audience, spending money quickly doesn't work and the ones that do are always the ones that say Facebook doesn't work. I've been using Facebook for my business for 2 1/2 years and I know it works but it took time. Think of it like EDDM where people often need to see a mailer 3-4 times before they actually call, it's a slow build that requires patients and a budget plan to prevent throwing money away.
I know a couple people that get a lot of business from Facebook but they have
A lot of followers..which I dont..lol
Cause I'm just not too active on it.
I guess I'm not intersted in the advertising part like say I do with Google
Ad words sometimes but more of spreading my info around to friends that
Know friends and so on.
Pictures ,specials etc.
Probably comes down to me doing it myself.
Isn't there just a carpet cleaning Facebook automated system you just tap into that puts generic pics and before afters and specials daily
That would only require my minimal
Effort ..lol
I have a hard enough time keeping
Up with texts and phone calls.!