That topic could be debated for days and probably will be. The truth is that pricing any product or service is seldom about being "fair." Is it "fair" that some get paid multi-millions per year for playing games because they have athletic genes? Or some get paid huge sums because of their symmetrical features and pleasing appearance?
When crude oil is sold, is the price determined by what is fair to the end-user? Do the grocery chains pay what is fair to the farmers and the laborers who pick the crops?
The point is that pricing anything is seldom about a fair price. It is about supply and demand. It is about marketing. It is about competition. It is about marketing. If the end result is what your client wants, why would the method to get that result influence the price? Would it be fair to charge more because I cleaned the floor with a bucket, sponge and toothbrush?
Our method and the associated costs and production rate may allow us to be more competitively priced, if necessary.
Be fair to yourself and your family and include a good profit. If the prices you quote are not fair to the customer, they won't hire you. That is about as fair as it is going to get under our present system.
Most of my commercial jobs dont ask how I clean. They just want their carpets maintained to a certain standard. I charge a fair price like Scott mentioned. That price for me doesn't change with hwe or encap. I have to work a little harder when it comes to hwe time, but in the end it's a wash.
Thanks for the input guys, I'm new to the marketing and business side of things, I've decided to pursue ownership of the company I've been a tech with for the last few years so you will all probably be seeing more posts from me. Appreciate having some solid guys in the industry to call on for wisdom.
If you are taking over the business then you need to price your jobs in away that you are able to afford to run the business and make a profit. How are you paying for the business? Monthly payment? Business loan? Or did you pay the $125,000 out of pocket because now you need to make that money back. Any who, you need to make enough to cover overhead and make a profit. Because its and existing business you can't really afford to be the cheapest and come out on top. I just bought a brand new Hydra Master 4.8 CDS w/ new van. I've raised my prices to cover the expense of the new equipment plus some. If you could score a few water damage jobs per month you will create some breathing room for yourself paying bills.