Email Marketing Strategy

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Beeks

Well-Known Member
Dec 11, 2012
1,402
299
83
FL
Real Name
JR
#1
We have been using MailChimp for the last 4 years to stay in touch with our past clients by email communication. We currently send 4 automated emails, beginning with; a day after cleaning follow up and review asking email, at 2 weeks a referral email, month and half in "did you know about our other services" email, and at 6 months a reminder its time to get their carpets cleaned email, this is all done through the first 6 months, after the clients first cleaning. Then we send 1 monthly email to that same customer every month of the year.

How does your company currently use the available Email Marketing Platforms to send to your past clients? Do you send cold emails to potential clients through purchasable lists or some other source? How does it work for you?

We are also thinking of adding another email to our monthly email list, which would put us at two emails a month to our past clients. Is this to much? Not enough?
 

PistolPete

Well-Known Member
Sep 28, 2014
1,160
562
113
Real Name
Peter Dymond
#2
Good questions, I'm just looking into this too. Up till now I have been doing all my email follow ups manually.
I don't know where the line between keeping in touch and annoyance lies?
For me I get super annoyed at weekly emails which then has the opposite effect. I get frustrated and it pisses me off.
 

Luky

Premium VIP
Nov 29, 2013
843
338
63
58
Chicagoland
Real Name
Marian Lukacisin
Business Location
United States
#3
We have been using MailChimp for the last 4 years to stay in touch with our past clients by email communication. We currently send 4 automated emails, beginning with; a day after cleaning follow up and review asking email, at 2 weeks a referral email, month and half in "did you know about our other services" email, and at 6 months a reminder its time to get their carpets cleaned email, this is all done through the first 6 months, after the clients first cleaning. Then we send 1 monthly email to that same customer every month of the year.

How does your company currently use the available Email Marketing Platforms to send to your past clients? Do you send cold emails to potential clients through purchasable lists or some other source? How does it work for you?

We are also thinking of adding another email to our monthly email list, which would put us at two emails a month to our past clients. Is this to much? Not enough?
With that amount of automated stream, I would worry that lot of it goes to spam folder. Have you asked few people how much emails their getting from you? I always check spam folder if I'm looking for a vendor I used in the past. I hate e-mails to begin with(old school thinking, I guess) so I'm trying to keep the sent mail on low end(twice a year) followed by text messages and personal calls
 

Mrs.SpeedySteamer

Moderator ~ And Most Awesome Member
Staff member
Moderator
Apr 26, 2012
4,467
2,423
113
Somewhere over the Rainbow
www.ezdesignmarketing.com
Real Name
Tiffany
Business Location
United States
#4
We have been using MailChimp for the last 4 years to stay in touch with our past clients by email communication. We currently send 4 automated emails, beginning with; a day after cleaning follow up and review asking email, at 2 weeks a referral email, month and half in "did you know about our other services" email, and at 6 months a reminder its time to get their carpets cleaned email, this is all done through the first 6 months, after the clients first cleaning. Then we send 1 monthly email to that same customer every month of the year.

How does your company currently use the available Email Marketing Platforms to send to your past clients? Do you send cold emails to potential clients through purchasable lists or some other source? How does it work for you?

We are also thinking of adding another email to our monthly email list, which would put us at two emails a month to our past clients. Is this to much? Not enough?
Did the same. Also had a subscribe now for the latest cleaning information. Would collect emails that way and market to them as well.
 
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