Wow this is an old thread, but since I took the end of 2015 and beginning of 2016 off I missed it...
Daniel, did you do the e-mail marketing campaign? Your digital marketing professional is correct by offering something...
In order to see what will work best for collecting e-mail addresses you should A/B Testing on your subscription headline.
Using numbers, stats, scar tactics, and the words "Free," "Almost Gone," "Limited Time," "Limited Space," will help as well with your subscriptions. Once you have your subscribers how do you plan on keeping them engage?
Before, I wrote this message I went to your website and watched your video. Since you don't mind speaking in front of a camera consider a message that encourages people to subscribe to your newsletter, instead of your basic pop up "subscribe now."
For carpet cleaning we had on average a 27% open rate. That is good when we would send out 200+ e-mails at $40 per month. We also booked on average at least two jobs from those e-mails. For subscription campaigns we used ConstantContact. Once they became a customer we switched them over to Housecall Pro.
Remember consumers are being bombarded by subscription sign ups and free items. You'll have to see what is working in your area and build from it. Highly recommend doing about three months of A/B testing for your subscription growth.
Good Luck
~Tiffany
p.s.
Daniel one more thing.... You're not using your videos to their full potential... Please go back and add at the beginning of your description:
http://spotlessflooring.com
Very beginning of every description should have your website address... Every time... If you're only going to post a few words in your description let is be your website address.... Always put http:// in front if you want to make it a clickable link from your description to your website...
And yes I subscribed to your channel... Heed my words young Jedi master... The force is strong with you...