Economy, Premium and Deluxe package advice needed. | TruckMount Forums #1 Carpet Cleaning Forums

Economy, Premium and Deluxe package advice needed.

emeraldclean

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Feb 20, 2012
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Grant Schmidt
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Taking your time, cleaning thoroughly and being super careful inside a clients home isn't rocket surgery, it just takes more time. The tricky part is making sure that your client recognizes your effort. The reason I hate per room pricing is because your high end clients end up getting the worst service. Let me explain. You charge $55 per room and then you go into someone's home that is huge. This client wants and expects you to take special care of their flooring. This client WILL recognize your effort or lack thereof. Well he's got a 450' Master, a 650' playroom, 500' LR.....etc. Now you're cleaning for 10-15 cents per foot. You're in a position to HAVE to rush and this is the last client in the world that you can afford to rush with. Bottom line, you will NEVER be able to cultivate this kind of client because they are ultimately getting a subpar service in relation to the guy who has a 100' br. This is why square foot pricing has completely changed the way I service a client. Someone will say , "but I charge $100 per room". Congratulations but the guy in a small house is paying nearly $1 per foot and the mansion home is still 20 cents per foot. Sorry about the long read but I thought a proper explanation was warranted.
I think most guys have a sq ft limit on room pricing.
My min charge is $180 and this will clean UP to 3 average size and soiled areas. Any additional work is on a " I will view the area and access". Most of my work is repeats. On new work we always have a nice detailed conversation when they phone.
I have a very good idea what I'm up against before arrival.
I know the sq ft of house , Berber carpet, furniture to be moved and they limit on their credit card! Lol.
Like you Mike , I usally only do a couple jobs in the day and allow for the attention to detail.
All comes down to client qualification.
Most times we show up , have the run of the house and hand them a bill at the end.
I even get the odd time someone saying "Oh that's a reasonable charge , I thought it would be more" ughhh .... Wait
I forgot the 15% gratuity.
Sorry about the ramble
My point is room pricing can be high end as well. I adjust my price based on work and area involved. Haven't advertised a price in 15 years. New custy's call those magic 7 digits with area code.... I take it from there.
 
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Bob Gablein

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Jan 3, 2011
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bob gablein
Alot prep work I think low moister will work better and faster plus if bedrooms that dont get dirtier too bad
My 2 cents
Carpet trend is for bedrooms only
 

Prosteam-sonomacounty

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Apr 23, 2013
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I think most guys have a sq ft limit on room pricing.
My min charge is $180 and this will clean UP to 3 average size and soiled areas. Any additional work is on a " I will view the area and access". Most of my work is repeats. On new work we always have a nice detailed conversation when they phone.
I have a very good idea what I'm up against before arrival.
I know the sq ft of house , Berber carpet, furniture to be moved and they limit on their credit card! Lol.
Like you Mike , I usally only do a couple jobs in the day and allow for the attention to detail.
All comes down to client qualification.
Most times we show up , have the run of the house and hand them a bill at the end.
I even get the odd time someone saying "Oh that's a reasonable charge , I thought it would be more" ughhh .... Wait
I forgot the 15% gratuity.
Sorry about the ramble
My point is room pricing can be high end as well. I adjust my price based on work and area involved. Haven't advertised a price in 15 years. New custy's call those magic 7 digits with area code.... I take it from there.
The job in that video was not a ton of carpet. Price was $430 for the LR and three bedrooms no scotchgard. Considering the effort, I didn't think it was too bad.
 
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EatSuccess

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Nov 24, 2013
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Jesse Stafford
Package pricing will be very beneficial in your residential cleaning efforts. It will change the quoting process (something you should become very efficient with and packages are the beginning) from "This is our price Ms. Jones...$XX.xx" to "Here are our options Ms. Jones, $XX $Xx and $xx. Which of these would you like today?"

We use the following options for nearly all of our services as it creates uniformity and easy to understand terminology. A bit of research has gone into naming the service levels to attract the right buyer for each.

By far the majority purchase the Deep Clean but surprisingly we sell a fair amount of the Pristine.

Light Clean (psychologially as it pertains to cleaning "light" is less attractive, but still "something")
Includes inspection, vacuuming, pre-treat, groom and extraction rinse

Deep Clean (psychologically, "deep" is a good marketing word. It says "value")
adds alkaline rinse, neutralize, post groom and rapid dry

Pristine Clean (psychologically, "pristine" is an upleveling word. It says "best")
adds soil guard and 6 month warranty

This isn't to discuss the price for each, but how we form packages to attract a buyer. Pricing is an entirely differently subject.
 

Prosteam-sonomacounty

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Apr 23, 2013
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Package pricing will be very beneficial in your residential cleaning efforts. It will change the quoting process (something you should become very efficient with and packages are the beginning) from "This is our price Ms. Jones...$XX.xx" to "Here are our options Ms. Jones, $XX $Xx and $xx. Which of these would you like today?"

We use the following options for nearly all of our services as it creates uniformity and easy to understand terminology. A bit of research has gone into naming the service levels to attract the right buyer for each.

By far the majority purchase the Deep Clean but surprisingly we sell a fair amount of the Pristine.

Light Clean (psychologially as it pertains to cleaning "light" is less attractive, but still "something")
Includes inspection, vacuuming, pre-treat, groom and extraction rinse

Deep Clean (psychologically, "deep" is a good marketing word. It says "value")
adds alkaline rinse, neutralize, post groom and rapid dry

Pristine Clean (psychologically, "pristine" is an upleveling word. It says "best")
adds soil guard and 6 month warranty

This isn't to discuss the price for each, but how we form packages to attract a buyer. Pricing is an entirely differently subject.
This might be my business model if I ran multiple vans. As long as I'm in good enough shape to be on the job (gonna be a healthy a long while) then I'll stick to quality only.
 
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Prosteam-sonomacounty

Premium VIP
Apr 23, 2013
18,279
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Windsor, California
Real Name
Mike Camacho
Package pricing will be very beneficial in your residential cleaning efforts. It will change the quoting process (something you should become very efficient with and packages are the beginning) from "This is our price Ms. Jones...$XX.xx" to "Here are our options Ms. Jones, $XX $Xx and $xx. Which of these would you like today?"

We use the following options for nearly all of our services as it creates uniformity and easy to understand terminology. A bit of research has gone into naming the service levels to attract the right buyer for each.

By far the majority purchase the Deep Clean but surprisingly we sell a fair amount of the Pristine.

Light Clean (psychologially as it pertains to cleaning "light" is less attractive, but still "something")
Includes inspection, vacuuming, pre-treat, groom and extraction rinse

Deep Clean (psychologically, "deep" is a good marketing word. It says "value")
adds alkaline rinse, neutralize, post groom and rapid dry

Pristine Clean (psychologically, "pristine" is an upleveling word. It says "best")
adds soil guard and 6 month warranty

This isn't to discuss the price for each, but how we form packages to attract a buyer. Pricing is an entirely differently subject.
BTW, if you truly do 'eat success ', does that mean you 'shit failure' or just some sort of decomposed form of success void of any real nutritional value (corn and raisins notwithstanding.) :D
 

cyphersbg

Mr. Cyphers
Jul 19, 2013
735
300
63
41
California
www.oceanwestsd.com
Real Name
Branston Cyphers
Business Location
United States
I think most guys have a sq ft limit on room pricing.
My min charge is $180 and this will clean UP to 3 average size and soiled areas. Any additional work is on a " I will view the area and access". Most of my work is repeats. On new work we always have a nice detailed conversation when they phone.
I have a very good idea what I'm up against before arrival.
I know the sq ft of house , Berber carpet, furniture to be moved and they limit on their credit card! Lol.
Like you Mike , I usally only do a couple jobs in the day and allow for the attention to detail.
All comes down to client qualification.
Most times we show up , have the run of the house and hand them a bill at the end.
I even get the odd time someone saying "Oh that's a reasonable charge , I thought it would be more" ughhh .... Wait
I forgot the 15% gratuity.
Sorry about the ramble
My point is room pricing can be high end as well. I adjust my price based on work and area involved. Haven't advertised a price in 15 years. New custy's call those magic 7 digits with area code.... I take it from there.
Awesome response to area pricing and I love the "client qualification" part...classic
 
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cyphersbg

Mr. Cyphers
Jul 19, 2013
735
300
63
41
California
www.oceanwestsd.com
Real Name
Branston Cyphers
Business Location
United States
Taking your time, cleaning thoroughly and being super careful inside a clients home isn't rocket surgery, it just takes more time. The tricky part is making sure that your client recognizes your effort. The reason I hate per room pricing is because your high end clients end up getting the worst service. Let me explain. You charge $55 per room and then you go into someone's home that is huge. This client wants and expects you to take special care of their flooring. This client WILL recognize your effort or lack thereof. Well he's got a 450' Master, a 650' playroom, 500' LR.....etc. Now you're cleaning for 10-15 cents per foot. You're in a position to HAVE to rush and this is the last client in the world that you can afford to rush with. Bottom line, you will NEVER be able to cultivate this kind of client because they are ultimately getting a subpar service in relation to the guy who has a 100' br. This is why square foot pricing has completely changed the way I service a client. Someone will say , "but I charge $100 per room". Congratulations but the guy in a small house is paying nearly $1 per foot and the mansion home is still 20 cents per foot. Sorry about the long read but I thought a proper explanation was warranted.
Thanks Mike, like always when I read your post, the voice I hear is hulk hogan...maybe because it's the facial hair and SoCal residency look from your last profile photo lol
 

Pinosan

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Nov 22, 2011
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allpointscarpetcare.com
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Mike, I like that idea but I am moving in residential from from doing nothing but commercial and its difficult for me to charge premium to everyone until I feel confident that I can tackle any task. I want more experience so I can charge high
You could not be more wrong. Not an insult let me tell you...

What is premium service?

It is just the WILLINGNESS to do things right and take the extra time needed to do it.
that will give you the ability to charge for your time, work and dedication.

If you enter this arena with fear and thinking you cannot charge right because you are inexperienced, let me tell you, NO CUSTOMER SHOULD KNOW THAT even if you work in the ghetto. If your prices are not right at the beginning they will not be right at the end. Your clients will eat you alive, they will threaten you they will cal someone else if you don't come up with the same price you gave them 3 years ago. that is the type of client you will find.

Trust me I'm the guy who was selling 150K a year and could not make it out of a 20K debt that I had 2 years ago. Long story don't even ask the details but I gain nothing by lying to you.

Set the prices right for your company and if they can afford you fine if they can't move on and keep trying. keep in mind that if you are going to ruin a carpet because you are not experienced you will ruin it regardless of how much you charge. the client will not give a rats! they will nail you for it.

I'm with mike, I do have a three tier package though. but none reduces quality. the more expensive simply offer more benefits.

check my website in pricing page.

PS Sometimes I seat on my couch and I feel so tempted to run to the phone and call the first coupon company that can send 1000's of coupons for me. I want the phone to ring. But then, I remember the times when I had to wake up at 5:30 a.m. don't eat anything until 3 or 4pm stop working at six or 7pm and come back home just to tell my wife "THREE MORE DAYS LIKE THIS AND WE WILL BE ABLE TO PAY THE RENT". You don't want that trust me.
 

cyphersbg

Mr. Cyphers
Jul 19, 2013
735
300
63
41
California
www.oceanwestsd.com
Real Name
Branston Cyphers
Business Location
United States
You could not be more wrong. Not an insult let me tell you...

What is premium service?

It is just the WILLINGNESS to do things right and take the extra time needed to do it.
that will give you the ability to charge for your time, work and dedication.

If you enter this arena with fear and thinking you cannot charge right because you are inexperienced, let me tell you, NO CUSTOMER SHOULD KNOW THAT even if you work in the ghetto. If your prices are not right at the beginning they will not be right at the end. Your clients will eat you alive, they will threaten you they will cal someone else if you don't come up with the same price you gave them 3 years ago. that is the type of client you will find.

Trust me I'm the guy who was selling 150K a year and could not make it out of a 20K debt that I had 2 years ago. Long story don't even ask the details but I gain nothing by lying to you.

Set the prices right for your company and if they can afford you fine if they can't move on and keep trying. keep in mind that if you are going to ruin a carpet because you are not experienced you will ruin it regardless of how much you charge. the client will not give a rats! they will nail you for it.

I'm with mike, I do have a three tier package though. but none reduces quality. the more expensive simply offer more benefits.

check my website in pricing page.

PS Sometimes I seat on my couch and I feel so tempted to run to the phone and call the first coupon company that can send 1000's of coupons for me. I want the phone to ring. But then, I remember the times when I had to wake up at 5:30 a.m. don't eat anything until 3 or 4pm stop working at six or 7pm and come back home just to tell my wife "THREE MORE DAYS LIKE THIS AND WE WILL BE ABLE TO PAY THE RENT". You don't want that trust me.
I couldn't agree with you more, my intentions for this thread was to give options for my clients on what services they want and for them to know up front what the charges would be. All my cleanings are about quality and I know my time is worth every penny plus some. I do need to change my mentality on charging what I deserve not what I think the client will go for.
 

Prosteam-sonomacounty

Premium VIP
Apr 23, 2013
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Windsor, California
Real Name
Mike Camacho
You could not be more wrong. Not an insult let me tell you...

What is premium service?

It is just the WILLINGNESS to do things right and take the extra time needed to do it.
that will give you the ability to charge for your time, work and dedication.

If you enter this arena with fear and thinking you cannot charge right because you are inexperienced, let me tell you, NO CUSTOMER SHOULD KNOW THAT even if you work in the ghetto. If your prices are not right at the beginning they will not be right at the end. Your clients will eat you alive, they will threaten you they will cal someone else if you don't come up with the same price you gave them 3 years ago. that is the type of client you will find.

Trust me I'm the guy who was selling 150K a year and could not make it out of a 20K debt that I had 2 years ago. Long story don't even ask the details but I gain nothing by lying to you.

Set the prices right for your company and if they can afford you fine if they can't move on and keep trying. keep in mind that if you are going to ruin a carpet because you are not experienced you will ruin it regardless of how much you charge. the client will not give a rats! they will nail you for it.

I'm with mike, I do have a three tier package though. but none reduces quality. the more expensive simply offer more benefits.

check my website in pricing page.

PS Sometimes I seat on my couch and I feel so tempted to run to the phone and call the first coupon company that can send 1000's of coupons for me. I want the phone to ring. But then, I remember the times when I had to wake up at 5:30 a.m. don't eat anything until 3 or 4pm stop working at six or 7pm and come back home just to tell my wife "THREE MORE DAYS LIKE THIS AND WE WILL BE ABLE TO PAY THE RENT". You don't want that trust me.
Put that shit in your carpet cleaning bible, because those are words for the cleaner to live by.
 

rob allen

Administrator
Staff member
Administrator
Sep 5, 2007
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The job in that video was not a ton of carpet. Price was $430 for the LR and three bedrooms no scotchgard. Considering the effort, I didn't think it was too bad.
That's rockin' it imo.
 

rob allen

Administrator
Staff member
Administrator
Sep 5, 2007
37,856
19,446
113
Va.
www.drynclean.com
Real Name
Robert Allen,Jr.
Business Location
United States
You could not be more wrong. Not an insult let me tell you...

What is premium service?

It is just the WILLINGNESS to do things right and take the extra time needed to do it.
that will give you the ability to charge for your time, work and dedication.

If you enter this arena with fear and thinking you cannot charge right because you are inexperienced, let me tell you, NO CUSTOMER SHOULD KNOW THAT even if you work in the ghetto. If your prices are not right at the beginning they will not be right at the end. Your clients will eat you alive, they will threaten you they will cal someone else if you don't come up with the same price you gave them 3 years ago. that is the type of client you will find.

Trust me I'm the guy who was selling 150K a year and could not make it out of a 20K debt that I had 2 years ago. Long story don't even ask the details but I gain nothing by lying to you.

Set the prices right for your company and if they can afford you fine if they can't move on and keep trying. keep in mind that if you are going to ruin a carpet because you are not experienced you will ruin it regardless of how much you charge. the client will not give a rats! they will nail you for it.

I'm with mike, I do have a three tier package though. but none reduces quality. the more expensive simply offer more benefits.

check my website in pricing page.

PS Sometimes I seat on my couch and I feel so tempted to run to the phone and call the first coupon company that can send 1000's of coupons for me. I want the phone to ring. But then, I remember the times when I had to wake up at 5:30 a.m. don't eat anything until 3 or 4pm stop working at six or 7pm and come back home just to tell my wife "THREE MORE DAYS LIKE THIS AND WE WILL BE ABLE TO PAY THE RENT". You don't want that trust me.
Pretty profound Martin.

Now we have 2 posts vying for Post of the Year!
 

jaymark

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Feb 8, 2011
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I'm with mike, I do have a three tier package though. but none reduces quality. the more expensive simply offer more benefits.

.

Thats something very interesting that I didn't think of until now. I have an economy package mainly because once in a while I get a price shopper, mainly apartments so I have a lower price.

But maybe I am doing it wrong. I should have three packages but all should only increase in quality. Like maybe a standard, premium, and protection package.

Very good points!
 

EatSuccess

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Nov 24, 2013
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Jesse Stafford
You could not be more wrong. Not an insult let me tell you...
I'm with mike, I do have a three tier package though. but none reduces quality. the more expensive simply offer more benefits.

Wait wait wait... Quality AND tiered pricing? What a concept!?!?

@Prosteam-sonomacounty and @aloha one Take notes here, this guy might be on to something! What if you didn't have to reduce quality, but could offer more options and tailor services to fit the perceived needs of the customer? Can it really be possible to do both?

Oh lord. It's getting real up in here. World's gonna spin off it's axis!

Being dramatic sure is fun... :)
 
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Pinosan

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Nov 22, 2011
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allpointscarpetcare.com
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Wait wait wait... Quality AND tiered pricing? What a concept!?!?

@Prosteam-sonomacounty and @aloha one Take notes here, this guy might be on to something! What if you didn't have to reduce quality, but could offer more options and tailor services to fit the perceived needs of the customer? Can it really be possible to do both?

Oh lord. It's getting real up in here. World's gonna spin off it's axis!

Being dramatic sure is fun... :)
It's been successfully done for the last two years. Still trying to grow but getting there.
It can be done check it out for yourself
http://allpointscarpetcare.com/price_list.html
 
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