Mama Fen
Well-Known Member
- Jul 18, 2012
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Good - Fast - Cheap
You only get to be two of these three.
Depending on your price structure, posting prices on your website may attract the bargain hunters, who will then dicker you down into what they feel comfortable paying (usually with the not-so-subtle "well, so-n-so will do it for $50 less, can you match that?" tactic).
Companies who advertise their quality or their response time but not their prices tend to attract higher-paying customers in this area.
If anything, a small "Prices starting at (amount) per area; please call for details" would suffice to give your customers a basic idea of what to expect, but still get them to call you to talk business.
You only get to be two of these three.
Depending on your price structure, posting prices on your website may attract the bargain hunters, who will then dicker you down into what they feel comfortable paying (usually with the not-so-subtle "well, so-n-so will do it for $50 less, can you match that?" tactic).
Companies who advertise their quality or their response time but not their prices tend to attract higher-paying customers in this area.
If anything, a small "Prices starting at (amount) per area; please call for details" would suffice to give your customers a basic idea of what to expect, but still get them to call you to talk business.