Do truck wraps give you a return?

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Nov 21, 2010
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Jeffrey P
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#1
I'm sure it's good branding and gives off a professional image. I have an Ford F150 pick up. I don't know if that would have the same effect as a box truck or van. It seems like there are more carpet cleaners with wraps than window cleaners. Generally people might have more of a need for carpet cleaning than window cleaning because they figure they can save a buck and clean the windows themselves.
 

Kipp

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#2
My wraps always made me money
 

AdmiralClean

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#3
There are very few, IF ANY, cleaners who have any means to actually measure this. It's a gut reflex to attempt to justify their particular choice in the issue, when you see them respond. The truth is, wraps are like all other basic advertising channels, it's the cumulative effect of the whole that has bearing on customer actions. The wrap alone has very little effect on your business.
 

rob allen

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#4
There are very few, IF ANY, cleaners who have any means to actually measure this. It's a gut reflex to attempt to justify their particular choice in the issue, when you see them respond. The truth is, wraps are like all other basic advertising channels, it's the cumulative effect of the whole that has bearing on customer actions. The wrap alone has very little effect on your business.

No offense to the author but this comment is laced with truth and ignorance. Yes advertising should be looked at from an accumulative stand point. Where he errs is saying wraps have no effect on your business. It can be measured slightly but the intangibles are innumerable. Why?

Because wraps or properly lettered vehicles strongly affect your clients perception of you and your business. As you drive around you have a huge billboard stating your services. At gas stations,restaurants and golf courses I get asked for cards because of my properly done wrap. A wrap is a powerful moment of truth. Think about it. As you drive up to a clients home what is the first thing they see? Your truck. It's the first impression. What about when it's sitting in a driveway and the neighbors are looking at it?

It is also a very inexpensive way to make a vehicle look brand new. When I first wrapped my box truck that I show in my DVD all my friends,neighbors and clients were asking did you buy new trucks Rob?

I can't tell you how many ask is this a franchise? A great wrap helps you get top dollar because you impressed upon them that you are the professional among professionals. Let me relate this last bit;

While cleaning a beach home about a month ago I walked out to my truck to get some items. There was a guy there taking pictures of my truck. At first I was a little uneasy wondering what this guy was doing. I politely asked him and his reply was "when I saw you drive up and seen your truck I knew you were the man for the job. I'm texting these pics to my wife so she can see the truck and number to call you. How much is that worth? Priceless.
 
Nov 14, 2011
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robert harrington
Business Location
United States
#5
I got very inexpensive but classy looking lettering instead of the wrap. Mainly due to the cost. But I kept it simply and to the point. Most of the customers go out of their way to say how nice the van looks and like Rob said the gas station people ask me for my cards based on the image my van puts out.

It's kinda small in the avatar but if you click on it it's bigger
 

Johnny Bravo

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#6
I think it all comes down to personal preference. Which would you rather have this;




Or this;




We don't even have to get into what the custy might think.







 

Steve Toburen

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Jul 15, 2008
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#7
I agree with Rob, Robert and John above. Creating sharp, memorable "moving billboards" out of your vehicles is always a good investment. Remember that quality lettering/wraps lasts for 5 to 7 years. So amortize out your initial investment over that time period and you will see it is literally pennies per day!

One caution with wraps. Just because you CAN muck them up with huge amounts of info and photos doesn't mean you SHOULD! Every day I see expensive wraps that I literally cannot understand what it is the business offers or even sometimes where their contact info is on the vehicle. Remember that prospects will be reading this stuff at 60 mph! Keep it simple!

Steve Toburen
www.SFS.JonDon.com

PS Rob, don't let Mr. Sutley get to you. Marty just likes being contrarian and loves it when he can get a rise out of people and especially so when he can insert a few pseudo-intellectual phrases into a post. It much be an Alabama thing.
 

rob allen

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#9
I agree with Rob, Robert and John above. Creating sharp, memorable "moving billboards" out of your vehicles is always a good investment. .......... Keep it simple!

Steve Toburen
www.SFS.JonDon.com

PS Rob, don't let Mr. Sutley get to you. Marty just likes being contrarian and loves it when he can get a rise out of people and especially so when he can insert a few pseudo-intellectual phrases into a post. It much be an Alabama thing.

Not at all. Every great Protagonist needs a Antagonist. ;)

PS:I think you should take away his SFS graduate Certificate for his comment. :p
 

Steve Toburen

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#10
I can't tell you how many ask is this a franchise? A great wrap helps you get top dollar because you impressed upon them that you are the professional among professionals.
I used to get asked the same question, Rob. And it is some of the highest praise someone can give you for your marketing skills.

Steve

PS Once you come up with a great marketing tactic please don't stop it. I can't tell you how many SFS attendees will tell me, "Yeah, I used to do that and it really worked. I'm not sure why we stopped it ..."
 

Tron

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Aug 3, 2010
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#11
Agree with What admiral said, except the very last sentance. I do believe it has a great effect on your business. But it's not gonna be like having a #1 ranking google places page driving down the road.

I don't blame guys that skip the wrap and just do really nice lettering either.

I'd rather do that than have a cluttered over done mess of a wrap that noone can read. Or see.

I love mine, but I will tweak the next one, as Steve said they see it quickly moving down the road and I believe mine is almost too busy.

But for doing it blindly with no experience I think it's still one of the best I've ever seen.

I'd rank Robs up there as one of the best ever. Not because I like it, but because I think it conveys everything a customer needs/wants very simply and effectively.
 

Pinosan

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Nov 22, 2011
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Martin Sanchez
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#12
One caution with wraps. Just because you CAN muck them up with huge amounts of info and photos doesn't mean you SHOULD! Every day I see expensive wraps that I literally cannot understand what it is the business offers or even sometimes where their contact info is on the vehicle. Remember that prospects will be reading this stuff at 60 mph! Keep it simple![/QUOTE]

You say that because you saw my truck? lol
 

Bill Yeadon

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Aug 29, 2008
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#13
The purpose of marketing is to get noticed. How many white service vans do you pass everyday and how many do you notice. A wrap (not too busy as Steve stated) will get you noticed. 90% of all of our decisions are based on our subconscious mind. People will see that wrap even though they might not realize it. But when it is time to use a service familiarity goes a long way in your favor.

Bottom line, whether you can measure the ROI or not I believe a wrap is one of your best investments. And like your other marketing pieces it is wise to hire a design specialist.
 

kingjoelking

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Mar 26, 2008
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Joel Riggs
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#15
There are very few, IF ANY, cleaners who have any means to actually measure this. It's a gut reflex to attempt to justify their particular choice in the issue, when you see them respond. The truth is, wraps are like all other basic advertising channels, it's the cumulative effect of the whole that has bearing on customer actions. The wrap alone has very little effect on your business.
I can easily quantify that my wrap has paid for itself 3x's over. By the people who called and said " I saw your truck..........." When they called.
I really dont know what is so difficult about quantifying that. On most calls we will ask how the person came across us.
 

Dbonezny

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Oct 13, 2009
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Jose
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#16
On most calls we will ask how the person came across us.
Anyone not asking would be ignorant. I have a wrap, simple, can't be missed. I get compliments all the time and I can say so far, I'm getting 2-3% new clients from just the wrap. It's a cumulative marketing system, NOT an all eggs in one basket system.

I
 

Kipp

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#17
Not only did a wrap generate calls as I drove around and neighbors calling me while I cleaned a house but it had a huge impact on generating a awesome first impression from every customer I pulled up to.

Whatever my budget was for a van I would make sure to save $1500-$2000 aside to wrap it.

A wrapped van is mandatory in my book.
 

jaymark

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Feb 8, 2011
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Yea
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#18
If my simple lettered truck gets me calls, I cant imagine what Robs truck does for him.
 

Jimsteam

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Apr 19, 2009
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#20
$300 to letter a truck and a 5 by 8 trailer . All white and black they can't miss it.
It's what I like about the trailer --one big billboard -- Be it in tow behind my truck or at the side of the road untethered from my truck that also has my info on the windows.