Do door Hangers work?? | TruckMount Forums #1 Carpet Cleaning Forums

Do door Hangers work??

stuey4

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Brian Stuhlmiller
Does anybody have experience advertising with door hangers? I'm just starting my business hear next week, and I thought I would hire my nephew to go around to a couple neighborhoods and hang door fliers for me.
I plan to do some other advertising, but I thought for a couple hundred bucks, this would be a fairly cheap way to get some advertising out there.
 

Kipp

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1 maybe 2 jobs per thousand

That number increases with repetition
 
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Kipp

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Obviously demographics, time of year, and your ad impact the numbers as well...
 

Jpais

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Does anybody have experience advertising with door hangers? I'm just starting my business hear next week, and I thought I would hire my nephew to go around to a couple neighborhoods and hang door fliers for me.
I plan to do some other advertising, but I thought for a couple hundred bucks, this would be a fairly cheap way to get some advertising out there.
They work but need to be consistent. Also need to find a way to make it turn key.
 

212.0

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Alright, sorry Shane.


I do have a little experience with door hangers/ flyers. Theres a lot more to it than just hanging a flyer. Ill do a quick little breakdown here.

The piece itself:
1. Catchy Headline
2. Supporting Statement
3. Benefits you offer
4. Picture of YOU!
5. Offer of some sort (I know some of these knuckle draggers are gonna say "ah don't do a special" eff that! if you are gonna cast bait don't you think you want something to get them to bite? Do you have any idea how many times PER DAY our clients get pitched on products/services? A SHIT TON!! Why waste your marketing dollars by not giving your bait every opportunity to do what it is supposed to do?

The Delivery:
1. Pick an area you know, look up on USPS site and use the eddm tool to get an idea of the neighborhood. They even breakdown avg income and some demographics
2. Make a plan and track the area, use mapmywalk. or runkeeper or something like that on your smart phone. You will literally be able to see every step.
3. Budget your campaign to where you can hit that same area in another 4-6 weeks. (@shane deubell had a good spreadsheet that showed the frequencies pieces)
4. STAY CONSISTENT

Tracking:
1. Build a little spreadsheet and track the calls in the area. If you want to get really crazy you can track all the addresses and copy and paste those into google maps and it will show a cluster of where they all are on the map. Doesn't do much but kinda shows you how much work you are doing in the area, when you find areas you do more work in there is a good chance people see you more in there and your dollar might be better spent in that area.
2. Ask the clients that do respond what it was about the card that made them call and jot down the little notes from that, you WILL get good feedback and over time you will find what your clients like to see.

Hope that helps and good luck out there.
 

shane deubell

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Alright, sorry Shane.


I do have a little experience with door hangers/ flyers. Theres a lot more to it than just hanging a flyer. Ill do a quick little breakdown here.

The piece itself:
1. Catchy Headline
2. Supporting Statement
3. Benefits you offer
4. Picture of YOU!
5. Offer of some sort (I know some of these knuckle draggers are gonna say "ah don't do a special" eff that! if you are gonna cast bait don't you think you want something to get them to bite? Do you have any idea how many times PER DAY our clients get pitched on products/services? A SHIT TON!! Why waste your marketing dollars by not giving your bait every opportunity to do what it is supposed to do?

The Delivery:
1. Pick an area you know, look up on USPS site and use the eddm tool to get an idea of the neighborhood. They even breakdown avg income and some demographics
2. Make a plan and track the area, use mapmywalk. or runkeeper or something like that on your smart phone. You will literally be able to see every step.
3. Budget your campaign to where you can hit that same area in another 4-6 weeks. (@shane deubell had a good spreadsheet that showed the frequencies pieces)
4. STAY CONSISTENT

Tracking:
1. Build a little spreadsheet and track the calls in the area. If you want to get really crazy you can track all the addresses and copy and paste those into google maps and it will show a cluster of where they all are on the map. Doesn't do much but kinda shows you how much work you are doing in the area, when you find areas you do more work in there is a good chance people see you more in there and your dollar might be better spent in that area.
2. Ask the clients that do respond what it was about the card that made them call and jot down the little notes from that, you WILL get good feedback and over time you will find what your clients like to see.

Hope that helps and good luck out there.

Nice, i love it!

now go and do it dammit....
 
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Sterling

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The cheapest I could find someone to deliver my flyers was $0.08 a house in decent neighborhoods (longer driveways). 1000 = $80.00. I put out 10000 and got about 15 jobs with an average of $150. The flyers cost me about $450 plus the $800 delivery to earn about $2200 and 15 custies I can count on in the future.

A decent ROI. I'm doing better with ValPak. I'm getting 64000 printed and mailed for just over $1000 and I get about 20 calls each time I do it. The problem with ValPak is it goes to the shady neighborhoods also.

A couple hundred won't make the phone ring, you need thousands!
 

SpotlessMiracle

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May 18, 2015
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Paul Phillips
Alright, sorry Shane.


I do have a little experience with door hangers/ flyers. Theres a lot more to it than just hanging a flyer. Ill do a quick little breakdown here.

The piece itself:
1. Catchy Headline
2. Supporting Statement
3. Benefits you offer
4. Picture of YOU!
5. Offer of some sort (I know some of these knuckle draggers are gonna say "ah don't do a special" eff that! if you are gonna cast bait don't you think you want something to get them to bite? Do you have any idea how many times PER DAY our clients get pitched on products/services? A SHIT TON!! Why waste your marketing dollars by not giving your bait every opportunity to do what it is supposed to do?

The Delivery:
1. Pick an area you know, look up on USPS site and use the eddm tool to get an idea of the neighborhood. They even breakdown avg income and some demographics
2. Make a plan and track the area, use mapmywalk. or runkeeper or something like that on your smart phone. You will literally be able to see every step.
3. Budget your campaign to where you can hit that same area in another 4-6 weeks. (@shane deubell had a good spreadsheet that showed the frequencies pieces)
4. STAY CONSISTENT

Tracking:
1. Build a little spreadsheet and track the calls in the area. If you want to get really crazy you can track all the addresses and copy and paste those into google maps and it will show a cluster of where they all are on the map. Doesn't do much but kinda shows you how much work you are doing in the area, when you find areas you do more work in there is a good chance people see you more in there and your dollar might be better spent in that area.
2. Ask the clients that do respond what it was about the card that made them call and jot down the little notes from that, you WILL get good feedback and over time you will find what your clients like to see.

Hope that helps and good luck out there.

I track it easily with my house call pro. I love it
 
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Voxbrethren

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Take the time and knock on the door and meet the homeowner. Give them a free spotter and do a free inspection. Talk to 15 new people a day.
 

bob_rugratz

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The cheapest I could find someone to deliver my flyers was $0.08 a house in decent neighborhoods (longer driveways). 1000 = $80.00. I put out 10000 and got about 15 jobs with an average of $150. The flyers cost me about $450 plus the $800 delivery to earn about $2200 and 15 custies I can count on in the future.

A decent ROI. I'm doing better with ValPak. I'm getting 64000 printed and mailed for just over $1000 and I get about 20 calls each time I do it. The problem with ValPak is it goes to the shady neighborhoods also.

A couple hundred won't make the phone ring, you need thousands!
So you hanging on to valpak still?
 
Jan 10, 2014
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Grozdan Doychev
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The door hangers of flyers don't have good ROI. They will still get you some business but the return of the investment won't be that great. There are some better advertising methods that will have better return of your investment. I would suggest leave it for later on when you have squeezed every other method of advertising with better ROI as google adwords, SEO, talk to businesses and est. I've personally have tried flyers didn't work well at all. Good luck!
 

212.0

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OHHHHH he does!

He did forget the step where you steal all your competitors doorhangers as well...

Lol gods honest truth I wrote Ps if you see a lot of other cleaners cards go find another spot cause they will pull yours. Then I deleted that part! Lol