Direct Marketing

Discussion in 'Carpet Cleaning Marketing' started by Steve621, Feb 11, 2017.

  1. Steve621

    Steve621 New Member

    Dec 22, 2016
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    Has anybody had luck with Direct Marketing?
     
  2. the rugman

    the rugman Well-Known Member

    Feb 11, 2006
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    CLEANING FOOL!
    Warwick, NY
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    As in? Postcards - EDDM you mean? Works great with consistency (consistency being the key) . Being a Chem Dry guy i would assume your franchise has some programs available to you?
     
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  3. Hitman

    Hitman Active Member

    Sep 14, 2008
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    Carpet cleaning biz owner and Ad Man for Hitman Ad
    Pensacola, FL
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    Yes indeed! I've had great success with direct marketing in newspaper ads, Google Adwords ads, magazine ads, and of course client postcards & EDDM postcards.

    What were you thinking of trying?
     
  4. Steve621

    Steve621 New Member

    Dec 22, 2016
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    i was going to try out EDDM. what is your ROI on that? if you don't mind me asking.
     
  5. the rugman

    the rugman Well-Known Member

    Feb 11, 2006
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    CLEANING FOOL!
    Warwick, NY
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    It varies for everybody. I only use it for tile and grout targeted to communities that I know will be having gout issues. I am mostly looking for repairs. I can send out a small mailing and get 1 $650 regrout so it's pretty good for me. Never really used it for carpet cleaning but quite a few guys here have.
     

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