Direct Marketing

Welcome to our Community
Wanting to join the rest of our members? Feel free to sign up today.
Sign up

the rugman

Well-Known Member
Feb 11, 2006
2,474
983
113
58
Warwick, NY
Real Name
Bob Cairns
Business Location
United States
#2
Has anybody had luck with Direct Marketing?
As in? Postcards - EDDM you mean? Works great with consistency (consistency being the key) . Being a Chem Dry guy i would assume your franchise has some programs available to you?
 

Hitman

Active Member
Sep 14, 2008
112
40
28
Pensacola, FL
www.Hitmanadvertising.com
Real Name
John Braun
Business Location
United States
#3
Yes indeed! I've had great success with direct marketing in newspaper ads, Google Adwords ads, magazine ads, and of course client postcards & EDDM postcards.

What were you thinking of trying?
 

Steve621

New Member
Dec 22, 2016
6
1
3
26
Real Name
Steve Maurer
#4
i was going to try out EDDM. what is your ROI on that? if you don't mind me asking.
 

the rugman

Well-Known Member
Feb 11, 2006
2,474
983
113
58
Warwick, NY
Real Name
Bob Cairns
Business Location
United States
#5
i was going to try out EDDM. what is your ROI on that? if you don't mind me asking.
It varies for everybody. I only use it for tile and grout targeted to communities that I know will be having gout issues. I am mostly looking for repairs. I can send out a small mailing and get 1 $650 regrout so it's pretty good for me. Never really used it for carpet cleaning but quite a few guys here have.
 
Apr 20, 2017
5
3
3
Fontana - California
cleansolutionspro.com
Real Name
Luiz Arbore
Business Location
United States
#6
Facebook ads are good, target the cities you want. I usually target for women only ages 30 to 65+
For every $40 bucks in ads I usually get 3 jobs maybe more depending on the specials I offer.
 

powerhouse_cc

Active Member
Feb 15, 2017
255
89
28
Real Name
Jeff farmer
#7
Facebook ads are good, target the cities you want. I usually target for women only ages 30 to 65+
For every $40 bucks in ads I usually get 3 jobs maybe more depending on the specials I offer.
What specials do you run? And how much total do you spend a month?
 
Apr 20, 2017
5
3
3
Fontana - California
cleansolutionspro.com
Real Name
Luiz Arbore
Business Location
United States
#8
What specials do you run? And how much total do you spend a month?
I spend about $160 month, Specials like 1 room free with the purchase of 3 or more, Free deodorizer, free Kitchen Tile floor which leads to refferals and call backs in less than 4 months. I find that the key is to be unique in your area, see what others are offering and do something different that gets people attention. I also give 30 days guarantee, folks like that since they may have never heard of you, it gives them peace of mind.
 

Latest posts