Well edited videos grab your attention. This video came out a few years ago and obviously had some money invested in it. With a huge variety of self-editing software out there you can capture your raw video for the message you want to deliver. Using a higher-end phone camera or a GoPro you'll capture good material for your project. After editing and getting rid of 75% of what doesn't contribute to the message you want, you'll have an excellent way to connect with your customers and prospective clients. Check out this one about a serious matter that could affect every one of your customers.