Competition running AdWords

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Can it hurt my business?

  • Yes

    Votes: 0 0.0%
  • No

    Votes: 2 66.7%
  • Geez, who knows...

    Votes: 1 33.3%

  • Total voters
    3

ZestyArt

New Member
Jun 1, 2016
3
0
1
28
Real Name
Artur French
#1
Hi Everyone,

So, figured I'd share this quick little story with everyone, hopefully you guys have a bit of advice for a newbie.

I run a small cleaning business up in Virginia and do okay, especially since there are 3 national and about 15 local cleaning companies in the area.

So, I got a call from what sounded like a telemarketer, talking about adwords and google and all that... Didn't introduce themselves or anything. As I was about to hang up the phone, they mentioned that they're a local cleaning company that will be taking over the town using adwords.

I though it was pretty strange, but kept listening... The jist of the whole shpile was that I should watch out as they have a new, "optimized" website and will be moving people out of top positions with adwords.

I guess it was meant to be a threat, lol.

I was under the impression that google doesn't let adwords mess with existing web pages or am I not understanding it right?

Called a buddy, he's also running a cleaning biz a town over, and he got a similar call. Told me that their "new" website is http://www.housecleaningvabeach.com and we should have nothing to worry about. I looked at their page as well, and it looks pretty basic.

Now, I'm not a pro at online advertising and haven't used google adwords myself, so hopefully someone here can help out.

Thanks everyone in advance!
 

Omar

Premium VIP
May 24, 2014
12,366
2,739
113
36
Real Name
omar rodriguez
#2
Nah, just have all your friends and family click on his ad every week, thattl run up his ppc.:D
 

the rugman

Well-Known Member
Feb 11, 2006
2,485
990
113
58
Warwick, NY
Real Name
Bob Cairns
Business Location
United States
#3
That is more than likely a lead gen site - don't why they called you to tell you they would be taking over? Usually they try and sell you leads (and BTW - not a bad idea of they are good at getting them). As far as Adwords - all things being = the highest bidder wins. After that Google Adwords algo kicks in. The ,ore clicks you get followed by time spent on site = lower price per click (not quite that simple but you get it).
The "official" word is that advertisers in Adwords get no special consideration - "official" being the key word.
Just keep an eye on your rankings as well as theirs. If you start to slip just up your SEO game
 

Pinosan

Premium VIP
Nov 22, 2011
10,642
3,919
113
California
allpointscarpetcare.com
Real Name
Martin Sanchez
Business Location
United States
#4
That is more than likely a lead gen site - don't why they called you to tell you they would be taking over? Usually they try and sell you leads (and BTW - not a bad idea of they are good at getting them). As far as Adwords - all things being = the highest bidder wins. After that Google Adwords algo kicks in. The ,ore clicks you get followed by time spent on site = lower price per click (not quite that simple but you get it).
The "official" word is that advertisers in Adwords get no special consideration - "official" being the key word.
Just keep an eye on your rankings as well as theirs. If you start to slip just up your SEO game
I think this guy was looking for a link
 

Mrs.SpeedySteamer

Moderator ~ And Most Awesome Member
Staff member
Moderator
Apr 26, 2012
4,467
2,423
113
Somewhere over the Rainbow
www.ezdesignmarketing.com
Real Name
Tiffany
Business Location
United States
#5
Hi Everyone,

So, figured I'd share this quick little story with everyone, hopefully you guys have a bit of advice for a newbie.

I run a small cleaning business up in Virginia and do okay, especially since there are 3 national and about 15 local cleaning companies in the area.

So, I got a call from what sounded like a telemarketer, talking about adwords and google and all that... Didn't introduce themselves or anything. As I was about to hang up the phone, they mentioned that they're a local cleaning company that will be taking over the town using adwords.

I though it was pretty strange, but kept listening... The jist of the whole shpile was that I should watch out as they have a new, "optimized" website and will be moving people out of top positions with adwords.

I guess it was meant to be a threat, lol.

I was under the impression that google doesn't let adwords mess with existing web pages or am I not understanding it right?

Called a buddy, he's also running a cleaning biz a town over, and he got a similar call. Told me that their "new" website is http://www.housecleaningvabeach.com and we should have nothing to worry about. I looked at their page as well, and it looks pretty basic.

Now, I'm not a pro at online advertising and haven't used google adwords myself, so hopefully someone here can help out.

Thanks everyone in advance!
Don't worry about what they said. You're correct that adwords has no effect on Google Organic searches. They were just looking to sale your a product. Keep moving forward with your business...
 

mjb4ex

Active Member
Apr 29, 2016
282
89
28
32
Real Name
Matthew Butler
#6
Nah, just have all your friends and family click on his ad every week, thattl run up his ppc.:D
That's funny...I had HUGE success with google adwords with my previous business, a taxi company. It worked phenomenal. And it was fairly cheap if I was the only one in town using it. Expensive if there was competition. One of my competitors who ran a horrible operation, cars with no insurance, expired registration, etc tried using adwords. I went through my adwords campaign, found the most expensive keywords I could find, and would search for them from every dedicated phone line/ip address I could and click. All my cell phones, wife's cell, kid's cell, tablets. And I would have all my drivers click one key word, once a day. I think it took him less than a week to tap out ha
 

Bionic

New Member
Jun 29, 2012
14
2
3
Real Name
Lucas Lutz
#8
You can report miss use to google. They will shut his Adwords down and his website address would have to change if he ever wants to market on google again. They take it pretty serious.
 

John B.B.

New Member
Feb 25, 2013
28
3
3
31
Denver
Real Name
J. Bulsterbaum
#10
It was either a lunatic competitor or a strong arm telemarketer. Whichever case, I'd forget about it.
So what I'm gathering from your siggy is by "forget about it" you mean "I've already 'taken care' of it"? :D