Compete Against The Franchise ie: Stanley Steemer

CCWorks

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I seen a TV Ad the other day.
It went something like this at the very end of the 30 second tv commercial...

"Stanly Steemer your only Certified Carpet Cleaner".

They had their Stanly Steemer logo and the new asthma certified certificate.

Now, I'm not sure how Stanly Steemer cleans a persons home to make it a asthma certified cleaning.
But the new marketing makes all other carpet cleaners seen "not qualified" to clean carpet.

Someone should hire SS to do the asthma cleaning program and report on TMF. Any how, with out me knowing what SS does, it may not be the all go getter business plan.

I here a lot of pricing problems from cleaners that have these low cost, high turn over jobs that the major marketing companies advertise on the TV or Radio.

If I was still in business, I think I would try something like this.

I would have the same, special, the 3 rooms for $99.00. This is targeting the big guys. A lot of people want the carpet cleaned at $99, It is not a deep cleaning or is it a super cleaning, as you may know, as most home customers just really want a carpet cleaning. Little do they know, only the top of the carpet is cleaned, to make it look clean. And then in 12 months, it looks soiled again, like it was before the cleaning 12 months ago. Funny, it took five years to call SS for the first carpet cleaning on a 5 year old carpet.. A lot of shopper do not know what a good cleaning is. But they are happy.

Is it not funny that SS customers still have asthma problems after their deep carpet cleaning at what ever they charge at regular or special prices.
Now I think you have to pay extra for the asthma cleaning. But I do not really know the asthma detail cleaning.

Why do I say this?
I cleaned a SS customers home, it is hard to get a SS customer, no kidding.
Any how, the SS customer has some really soiled carpet, they just do not really know what a clean carpet is.
For one, they ( Stanly Steemer) does not do a deep cleaning as advertised. It is a surface cleaning.
To prove SS does not do a deep cleaning, have someone spill a 16 oz. coke on the carpet, good mid to high weight, quality, light color carpet, do not do anything to dry it up, in a few days, take a damp rag and wipe up the color of the coke, so you can not see it. In a few months call SS, have then clean the carpet, point out the general area of the spill. One week after SS was done cleaning the carpet, pore about 3 oz. of clean water on the very spot where the coke was spilled. I can almost guarantee you will have wick back. This is only to prove SS does not do a Deep Cleaning for 99 bucks. You will also see a lot of filtration lines along all the edges of the carpet.

OK, so you offer the 99 dollar special. They are responsible for dry vacuuming the carpet, before you arrive.

Now also advertise the advanced cleaning you offer. Your 6, 9 or 12 step system, and use the rotary too.
A lot more detail to this system, but maybe you can have a good cleaning and a Detailed Cleaning. You need to have a program that targets what they really need.
You also need to charge for dry vacuuming and do the dusting on the baseboards.

Disclaimer:
My local SS cleaned our carpet 2 times, both times the carpet took over 24 hours to dry and had a damp cold feeling after 24 hours and up to 48 hours. The weather was not humid or raining in the 48 hours after cleaning. Our carpet was soiled with in the year after SS cleaned our carpet for the first time. It took 5 years to noticed a soiled carpet before we called SS to do the first carpet cleaning.

As a professional carpet cleaner, the SS customers had soiled carpet due from a quick surface cleaning.
 
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I always offer free deodorizer with my cleaning.. Clients love it! I make it a point to tell them that we are better equipped, professionally trained & always offer affordable packages to fit any of their budget needs.. Over our conversation I explain that the free deodorizer saves them over $30 on each cleaning.

There are plenty of ways to re direct their confused consumer ideas to truths & being honest salesmen..
 
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CCWorks

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Stanly Steemer's website.

Professional Deep Clean from the Experts
At Stanley Steemer, we also know that every carpet cleaning situation is unique. That’s why we begin our carpet cleaning service with a complete analysis of your carpet, noting any heavily-soiled or high-traffic areas. Then our cleaning specialists use our highly-effective hot-water extraction method to remove ground-in dirt and debris that may or may not be visible to the naked eye.

https://www.stanleysteemer.com/residential/carpet-cleaning
 

Mojo Rising

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Why don't you call them up and ask them about it. Steemer is a pretty good company in general.. sure there are bad techs, but you also have bad O/O too. They just have a bigger target on them because they are so successful.

I am sure their whole asthma angle just applies to the flooring and not the walls, baseboards, air ducts and so on. Which is true.. a cleaning will improve the indoor air quality so people can breathe better.
 
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CCWorks

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Why don't you call them up and ask them about it. Steemer is a pretty good company in general.. sure there are bad techs, but you also have bad O/O too. They just have a bigger target on them because they are so successful.

I am sure their whole asthma angle just applies to the flooring and not the walls, baseboards, air ducts and so on. Which is true.. a cleaning will improve the indoor air quality so people can breathe better.

Does this sound funny if they do not explain the details?
This line below, makes all other O/O sound like frauds
.
"Stanly Steemer your only Certified Carpet Cleaner".
 

Mojo Rising

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Does this sound funny if they do not explain the details?
This line below, makes all other O/O sound like frauds
.
"Stanly Steemer your only Certified Carpet Cleaner".

Its true though.. as far as I know they are the only ones that are certified for that. But its all about marketing.. making your company sound like the only one they need.

With business, you can't compete with steemer or any other company.. you just gotta compete with yourself to produce the best product out there.
 

CCWorks

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Its true though.. as far as I know they are the only ones that are certified for that. But its all about marketing.. making your company sound like the only one they need.

With business, you can't compete with steemer or any other company.. you just gotta compete with yourself to produce the best product out there.

What about this line they advertise on the internet and TV ads?

Ask most O/O's here at TMF if a wand is the best Deep Cleaning Tool. They say it is fast and does not do as good a job as a rotary. and also depending on the water flow from the solution jets on the wand.

I see a lot of o/o using the rotary's and not charging more then SS, and the rotaries are a better deep cleaning tool then a wand if you know what your doing.

This statement is some what true, but not they way they did it in my home.
As a pro CC, I know a bit more then the customers and most of the technicians at SS. Still a lot to learn as a pro carpet cleaner.

Professional Deep Clean from the Experts
At Stanley Steemer, we also know that every carpet cleaning situation is unique. That’s why we begin our carpet cleaning service with a complete analysis of your carpet, noting any heavily-soiled or high-traffic areas. Then our cleaning specialists use our highly-effective hot-water extraction method to remove ground-in dirt and debris that may or may not be visible to the naked eye.

https://www.stanleysteemer.com/residential/carpet-cleaning

If you see a SS tech, they have a long hose run and a very small amount of solution coming out of the wand jets and I do not think it is under high prussure.

One time SS cleaned our home, it was in the winter, or cold out and the heat was on, it still took over 24 hours and up to 48 hours for the carpet to dry.
 
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aloha one

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F
What about this line they advertise on the internet and TV ads?

Ask most O/O's here at TMF if a wand is the best Deep Cleaning Tool.

I see a lot of o/o using the rotary's and not charging more then SS, and the rotaries are a better deep cleaning tool then a wand if you know what your doing.

This statement is some what true, but not they way they did it in my home.
As a pro CC, I know a bit more then the customers and most of the technicians at SS. Still a lot to learn as a pro carpet cleaner.

Professional Deep Clean from the Experts
At Stanley Steemer, we also know that every carpet cleaning situation is unique. That’s why we begin our carpet cleaning service with a complete analysis of your carpet, noting any heavily-soiled or high-traffic areas. Then our cleaning specialists use our highly-effective hot-water extraction method to remove ground-in dirt and debris that may or may not be visible to the naked eye.

https://www.stanleysteemer.com/residential/carpet-cleaning

If you see a SS tech, they have a long hose runs and a very small amount of solution coming out of the wand jets.

One time SS cleaned our home, it was in the winter, or cold out and the heat was on, it still took over 24 hours and up to 48 hours for the carpet to dry.
FUK SS!