Brandon Pleshek is a third-generation owner of a successful cleaning company in Wisconsin. As a young entrepreneur, he recognized the value of using videos in his marketing and his efforts with TikTok have gone viral, and his "Clean That Up!" program has surpassed 860,000 followers. His short "cleaning hack" TikToks range from how to clean grout to removing SpongeBob popsicle melted in the carpet to drain cleaning best practices and much more. Here is his story and what you can do with TikTok to brand and build your own following and your company.