I didn't have a business plan either. I was not very aware of how to make one too. I felt marketing and advertising was of prime importance, and now my firm has grown very fast. Online marketing is a good option but there is a chance that your mail is marked as spam. So its always good to go for a reliable and result oriented service like bulk mailing services in Toronto ( . These are highly targeted and can reach a specific group of people whom we think can be our potential customers. Video marketing is also effective for promoting business especially if you have any special offers.