So I've recently had my AdWords campaign going and was doing reasonably well $3 for every $1 spent. Lately over past two weeks my views have skyrocketed from @200 a day to @2000 a day, my clicks went from @2 a day with 1 phone conversion to @10 a day and ZERO phone calls, so i switched from adwords express to adwords so i would have more control, cut out all the window shopping, kept the same ad, eliminated every thing except search engine view only. Now my ad is back down on views @700 today but still ZERO clicks and ZERO calls. Something smells fishy. Same ad that was getting clicks and calls now no clicks, no calls but @500-700 views a day. Any thoughts?
First I have to say Yikes!!!
I hate Google's Express. Some people swear by it. I don't like the limited control that it gives you. Anyway that was my little rant for Google Express...
Are your Adwords on the Display Network as well? If so, turn it off. Display Network will give you thousands of ad views and a few clicks but not a lot of returns.
If you don't have the Display Network turned on then I strongly recommend that you contact Google to have them take a look at your campaigns. Also getting Google Analytics put onto your website will show you where most of your views are coming from, how long they are on your website, and where they go on your website.