I'm in my first year of the business. My advertising so far is Google ads and Google maps roughly around 750$ month and it usually doesn't hit the max budget. I live in a town of 70k people with maybe dozen other carpet cleaners. I worry about over advertising. Is there such thing? Spending more on advertising than there are of people to see it? I've been looking at advertising in a local coupon book and Costco but I worry about it not paying off because of the lack of population and the amount of CC. If I spend $2000 on advertising on a good source will it always pay off? I'm kinda paranoid and curious if anyone has any experience with advertising and taking a loss or if it's always worth it.